Job Description

Company DescriptionDominos Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately: were a reshaped, reenergized brand of honesty, transparency and accountability - not to mention, great food! In the rise to becoming a true technology leader, the brand is now consistently one of the top five companies in online transactions and 80% of our sales in the U.S. are taken through digital channels. The brand continues to deliver the dream to local business owners, 90% of which started as delivery drivers and pizza makers in our stores. Thats just the tip of the icebergor as we might say, one slice of the pie! If this sounds like a brand youd like to be a part of, consider joining our team!Provide marketing consulting to Dominos international Master Franchisees to influence strong marketing strategies in all markets to grow and protect the brand while enforcing and educating on brand guardrails and principles. Team member responsibility is at market/master franchisee level, not at store level and therefore must have experience setting strategies, building plans, and ensuring execution. This individual will report to the Marketing Director or Manager of the respective region.Educating

• Educate and consult markets on creating marketing strategies based on the Dominos way of doing marketing, retail, sales, and profit focus with long-term growth in mind.
• Educate markets on the use of the Dominos Brand Portal, focusing strongly on the Global Brand Positioning with the intention to drive brand consistency across the world.
• Educate the master franchisees to make disciplined marketing decisions based on data, facts, and consumer research.
• Provide access to tools and educate markets with such tools around pricing, brand positioning, product development, menu optimization, communication and media selection and allocation (digital and non-digital).
• Team member will educate markets on brand actions around defining, protecting, and growing the brand.
• Inspire markets with case studies that reinforce brand principles and guidelines.

Consulting

• Consult markets on key topics such as pricing, brand positioning, product development, menu optimization, communication and media selection and allocation (digital and non-digital).
• Drive increased effectiveness and consistencies of franchisee marketing programs across the region by consulting on the design and optimization of their calendar planning, campaigns, advertising, and media strategy.
• Consult with markets in tracking KPIs for critical metrics based on global benchmarks and suggests ways to reach said KPIs
• Facilitate consulting with digital COE on topics including but not limited to optimization of owned e-commerce platforms (OLO, mobile, app), performance media (display, affiliate, paid social, SEM, and others), and image-driving media (owned, display, social, etc.). Ensure digital plan is connected to broader marketing plan and that brand principles are followed.
• Demonstrate marketing leadership skills with franchisee marketing teams and wider business.
• Provide consulting on how to best use data and insights to drive internal alignment within the business and externally with sub-franchisee partners where applicable.
• Help franchise marketing partners build use cases for consumer research investments.
• Support markets in translating consumer insights into actionable marketing strategies.
• Act as a thought partner to markets and cross-functional team members (matrix organization structure)

Building

• Manage collection, analysis and communication of best practices related to marketing calendar management and marketing activity.
• Develop DPI assessment reports for all markets.
• Lead and develop global tools, processes, principles, guardrails, and guidelines that are relevant not only for the specific markets or region the consultant is responsible for but also for the broader international community.
• Ensure that the Dominos brand is positioned in a clear, consistent, and concise manner in international markets, while allowing for initiative and entrepreneurial freedom tied to the local consumer needs and wants
• Active and integral member of the wider DPI Marketing community and collaborator to thought leadership programs at the center that support in evolving the role of international marketing within the organization.

Facilitating

• Facilitate the creation and sharing of global case studies and benchmarking working closely with country leadership teams in the region as well as cross-functional DPI teams. The development of case studies should serve as a conduit to career development and exposure to leadership.
• Facilitate the gathering of key KPIs and documentation from master franchisees to report back to COEs to create and feed specific tools.
• Leverage available tools to validate all the elements of the Dominos Consumer Value Equation
• Facilitate conversations and discussions not only with the master franchisees marketing teams but also the C-suite team.

• Monitor execution of marketing plans and share best practice from the Dominos ecosystem, the category, and other categories
• Monitor overall e-commerce KPIs and monetization of digital programs.
• Align on key market priorities with relationship owner and work collaboratively with other COEs.
• Team member will not execute on behalf of the markets and will not manage vendors on their behalf.

Collaboration

• Work collaboratively with business teams to identify marketing priorities at the master franchisee and market level
• Share market knowledge and learning with cross-functional counterparts.
• Develop and drive holistic business solutions that touch multiple departments and drive meaningful change.
• Ensure that marketing solutions do not create undue stress on other business lines.
• Be the voice of the consumer in discussions with other departments.
• Model cross-functional working behaviors with digital, A&I, and business partners.

QualificationsQUALIFICATIONS

• Minimum of 7 - 10 years of increasingly responsible marketing experience
• Fluent speaking in Chinese language
• Regional marketing experience in restaurant/QSR industry or franchise environment
• Experienced in a multi-market capacity
• Experience developing and writing holistic marketing strategies
• Experience in consulting and P&L ownership is a plus
• Knowledge with multi-channel optimization of advertising spend -with an emphasis on digital know-how, product development, advertising development, agency management, sales analysis, and research
• Comfortable using data to provide sound factual recommendations
• International experience/understanding
• C-suite outstanding communication skills
• Proven ability to succeed when working in a collaborative, cross-functional team environment with a strong ability to build relationships that help drive the brand agenda.
• Ability to travel up to 30-60% within region and internationally, depending on business needs

Additional InformationAll your information will be kept confidential according to EEO guidelines.

Domino's Pizza