Job Description

COMPANY DESCRIPTION NTUC Health Co-operative Limited (NTUC Health) is an NTUC social enterprise that provides a comprehensive and integrated suite of quality and affordable health and eldercare services to meet the growing needs of families and their dependents. Building on more than four decades of experience and expertise, NTUC Health is among the largest senior day care, nursing home and home personal care providers in Singapore. It also offers other services for seniors such as an active ageing hub, senior activity centres, community support for vulnerable seniors, and a sheltered / senior group home. In addition, it runs a chain of dental clinics, and a family medicine clinic RESPONSIBILITIES 1. Content research, creation and management a. Digital and non-digital content: Work with business units/ account managers/ vendors (e.g. designers/ copywriters/ translators) directly to develop digital and non-digital content e.g. for website/ FB/ Insta/ marketing collaterals. May be required to create content from scratch in-house, which include conceptualising, coordinating with AMs, developing content from scratch, copywriting/ translation and illustration using Adobe Illustrator/ Photoshop. b. Resource/ Blog page: Manage, plan and develop content/articles/visuals/ videos for NTUC Health resource page (aka blog). Research and recommend topics/ themes as well as objectives and target audience of each content piece e.g. for awareness; to caregivers; etc. c. Repurpose content: Support repurposing of blog content for other channels e.g. Facebook, Instagram, YouTube, etc; where relevant. Eg. Converting long form articles into guide books, infographics, illustrations/ visuals, etc. d. Testimonial bank: Work with account managers to consolidate all relevant testimonials in the testimonials bank in Google Drive for use across all marketing collaterals and social media platforms e. Research work: Work with account managers to research on new topics and ideas/ initiatives for content/ proposals/ etc. 2. Digital Marketing a. SEO: Ensure keywords are up to date and applied across content on all digital platforms including meta descriptions, Alt Text, articles, etc. b. SEM: Drive and execute SEM initiatives/ campaigns that support NTUC Health as well as our different services. This could include marketing ad banners, re-marketing initiatives, creation of landing pages, etc. c. Email Marketing: Drive, create and execute email marketing campaigns to support marketing initiatives across NTUC Health. d. To support any other digital marketing initiatives 3. Media Relations a. Assist with managing the media list including contacts across media channels b. Support ad-hoc media requests c. Consolidating media coverage and maximising media mentions (part of content reproduction) QUALIFICATIONS

Please note that your application will be sent to and reviewed by the direct employer - NTUC Health