Job Description

Company Description

Digitas is a highly caffeinated playground where brilliant minds come together to make bold, award-winning marketing. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.

We are designed, through approach, workplace, and model to bring together experts in brands, data, technology, media, content, creative, and CRM across the world. Our 6,000 diverse talents include technology, data, and media experts as well as creative, customer, and commercial specialists. Our unicorns are dedicated to helping our clients navigate their own marketing transformation delivering work that resonates with
audiences around the world.



Key Responsibilities:

• Work with project team to further understand the creative brief, target audience, key customer insights and experiences to ensure delivery of relevant and consistent interactive creative solutions
• Explore and develop a thorough understanding of the client\'s business, product or brand in order to deliver creative solutions and experiences which are relevant to the client\'s business / brand as a whole
• Present innovative interactive creative ideas and concepts to client; provide stimulus to help client visualise the creative idea
• Build a strong rationale for selling-in creative work - prepare to fight to retain integrity of core concept and provide the appropriate rationale for defence
• Modify creative concept, if necessary, until the client is satisfied
• Present final creative ideas to client; ensure client is on board with creative idea
• Make effective recommendations whilst balancing creativity with suitability/budget for the task, e.g. choice of 3rd party suppliers to work on project(s); select the music for client\'s product, if necessary
• Take ownership for the delivery of the brand vision
• Work effectively with technical teams during post production; keep account team and Project Management aware of progress
• Work closely and collaboratively with the account team and Project Management teams to ensure a strong and effective team effort on all projects

• A minimum 2 years hands-on experience in art direction
• Thorough knowledge of all existing and emerging digital channels
• Excellent understanding of web development and design lifecycle
• In-depth understanding of Flash, HTML and the capabilities of web browsers
• Expert with the latest design software products - Photoshop, Illustrator
• Can create original creative ideas and well developed concepts to meet briefs
• Able to define the creative idea and articulate why the work is on brief
• Can produce ideas that are capable of delivery and implementation in multiple channels
• Can grasp communication challenges and devise imaginative solutions and experiences
• Able to deliver relevant creative solutions based on a thorough understanding of the clients business, brand and their customers and competitors
• Can manage multiple clients and tasks concurrently in a deadline-driven process

Publicis Groupe