Job Description

Our client

A successful global wine and spirits group.

ROLE MISSION

The Key Account Manager will be tasked with accelerating the positive impact of ecommerce to the Group\'s Off Trader business.

Key to this role will be a clear understanding of how the e-commerce space works and how it can facilitate an increase in revenue.

RESPONSIBILITIES

• Establish growth for the Group\'s Singapore e-commerce business channels and accurate demand forecast to optimize sales.
• Elevate the ecommerce practices by mutualizing, centralizing, and building expertise with a new ecommerce team
• Define, implement and measure e-commerce activations to maximize efficiency.
• Be responsible for delivering brand objectives both quantitatively (volume and profit) and qualitatively (visibility, activation, consumer engagement) in the various E-Commerce

channels * Drive maximum business impact and improve business ROI by developing KPIs and evaluating the effectiveness of these investments with strong data analytics.

• Lead agreement negotiations with platforms for budget planning, execution and reporting.
• Adopt and implement product display best practices and storytelling content
• Lead promotion planning, execution and measurement with e-commerce platforms, wholesalers and enablers.
• Work closely with cross functional teams for forecasting and customer marketing executions.
• Identify consumer behavior analysis and share insights with recommendations to drive growth and deliver results.

IDEAL TALENT

• Degree holder with formal business qualifications or equivalent
• Computer literate Proficient in Excel and PowerPoint
• Excellent presentation, communication and negotiation skills in formal and casual settings
• Experience in digital marketing
• Minimum 5 years relevant experience in E-Commerce, preferably with sales experience in

managing E-commerce platforms / customers such as Shopee, Lazada & FoodPanda

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