Job Description

Large Format Marketing Manager, APJ

Description -

We are seeking a passionate, driven, and experienced marketer to lead the Greater Asia, India and Greater China Large Format Marketing team. The ideal candidate is a Marketer with strong research and analytical skills, who is results-oriented and strategically skilled, has a seat at the business table and with proven impact on sales and revenue contribution.

What Large Format Marketing Manager, APJ does at HP:

Overall accountable for optimizing the entire marketing mix of the region, for better return on investment

Support the business in strategic planning and execution of the end-to-end marketing plan, from driving awareness and demand, to managing customer acquisition and retention, through an insights-driven multi-step and multi-channel customer journey

A key priority will be to increase demand and engagement through nurturing and customer lifecycle marketing, by creating a coordinated \'always-on\' contact and content strategy for the whole customer lifecycle to boost conversion and retention

Build the HP brand with positive impact on the target audiences through activities and content that breaks-through and creates emotional and rational connection with our customers

Work with channel and key resellers on co-marketing initiatives and campaigns

Strong and consistent alignment of marketing investments, strategy and tactics with key stakeholders (global marketing, country business and sales leaders)

Deploy and manage the marketing budget with clear and measurable KPI\xe2\x80\x99s and metrics in straight alignment with the business

Drive a growth mindset and innovative culture for the team. Manage, coach, inspire and grow a team of marketers based in various countries throughout the two regions

Individuals who do well in this role at HP, usually possess:

Degree/ Masters in marketing, business, communication.

Minimum 10 years of marketing experience, with proven impact on the brand and sales revenue

Experience in integrated campaign planning: deep expertise in digital marketing channels including social, programmatic, digital media influencer marketing as well as traditional channels, especially events and industry relations

Minimum 5 years experience in leading a team

Deep understanding of CRM, customer lifecycle marketing and nurturing practices; experience with marketing automation platforms like Eloqua, etc.

Business acumen and ability to influence, especially when working with senior level executives and sales audiences

Data-driven and analytical decision making

Have a strong customer/user-focused mindset

Ability to manage multiple fronts in a fast-paced environment and tight deadlines

Sustainable impact is HP\xe2\x80\x99s commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision \xe2\x80\x93 to create technology that makes life better for everyone, everywhere.

HP is a Human Capital Partner \xe2\x80\x93 we commit to human capital development and adopting progressive workplace practices in Singapore.

#Li-Post

Job - Marketing

Schedule - Full time

Shift - No shift premium (Singapore)

Travel - 25%

Relocation - No

EEO Tagline -

HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.

HP