Job Description

Job Requisition ID #

24WD75514

Position Overview

As a data-driven Marketing manager in Lifecycle Marketing team, you will join the team that designs and delivers digital engagements across the customer lifecycle, reporting to Sr. Manager Lifecycle Marketing (APJ), hybrid, or onsite. Our team owns/creates/activates impactful marketing strategies, to promote adoption, engagement, and renewal rates, through owned touchpoints and in-product experiences. You will own and activate a series of marketing strategies/projects, to improve the digital post purchase experiences of customers, across varied products of Autodesk, and across all markets in APAC, Japan, and some global markets. You will partner with regional & global Customer success teams and other cross functional stakeholders, to ensure the marketing activities are aligned with the business goals.

Responsibilities

Strategy & Activation

Develop comprehensive lifecycle marketing projects that improve engagement, satisfaction, and retention, across APAC, Japan, and some global markets

Partner with regional & global cross-functional stakeholders (customer success, operations, data, product, and engineering), to ensure seamless customer journey throughout the lifecycle

Ownership

Manage digital post-purchase projects end to end, as a strategic lead and project manager, identifying opportunities and implementing improvements along the way

Turn insights into go-to-market initiatives, through orchestrated digital experiences, email campaigns or experiments

Examine existing experiences\' effectiveness against core metrics, suggest A/B tests, to drive improved impact on engagement and renewal rates

Measurement & Reporting

Define and track goals for lifecycle marketing initiatives

Analyse campaign performance and customer data to identify trends and inform future opportunities

Prepare insightful reports and presentations to communicate results to stakeholders and senior leaders across the globe

Minimum Qualifications

5+ years in Marketing / Lifecycle marketing / Customer Experience Management or related experience, from B2B, SaaS background

Experience implementing data-driven marketing strategies, based on customer behaviour and product usage insights, towards adoption and engagement

Demonstrated experience working across marketing functions, collaboratively with APAC, Japan and global stakeholders from customer success, operations, data, product, and engineering teams

Experience working with marketing automation platforms, Journey Orchestration, and customer data platforms

Excellent at interpreting data, insights, and reports

#LI-SV

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About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software \xe2\x80\x93 from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk \xe2\x80\x93 our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

When you\xe2\x80\x99re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!

Salary transparency

Salary is one part of Autodesk\xe2\x80\x99s competitive compensation package. Offers are based on the candidate\xe2\x80\x99s experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.

Diversity & Belonging
We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here:

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