What the role is:The Strategic Communications team drives the strategic narrative and content for NYC initiatives. We develop integrated communications strategies to achieve these outcomes - increase mindshare of NYC and its divisions and engage youths and stakeholders through content that resonates with our target audiences. As the amplifiers for NYC, we plan and manage the public relations, marketing and digital engagement efforts to effectively communicate NYC\'s vision and outcomes to the public.What you will be working on:You will support the Content team in developing quality and shareworthy online content, while ensuring alignment to the overall brand message for NYC\'s first-stop youth portal, Youthopia.SG. On a daily basis, you will be conceptualising and creating original editorial and video content for the digital channels managed, for a wide range of audiences - from youths and young working adults to the public, with your main focus on producing articles for Youthopia. You will work with a team of content creators, both internal and external, and deliver the final product from content ideation to content production. You will also manage and work closely with external vendors to drive larger campaigns for the Youthopia platform. You will work closely with our content marketing team to track channel performance and content resonance, and generate regular content and engagement insight reports.What we are looking for:
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