Job Description

Objectives of the Position

• Manage segment marketing for Tubes and Hose.
• Define and implement marketing planning with comprehensive go-to-market strategies and tactics for key customer segments, drives and execution segment marketing strategy.
• Accountable for the segment end to end and guide Sales and Technical Development team on new market developments.

ResponsibilitiesIndividual Accountabilities

• Manage segment Business Management\'s (BM) financial performance.
• Drive growth through the development and implementation of BM strategy, and its relevant segment roadmaps (both tied to Strategic Business Unit (SBU))
• Develop a thorough understanding and articulation of the assigned market opportunity including market share, the competitive set, unique differentiators, and customer/target needs.
• Prioritize commercial and technical projects.
• Support sales forecasting, regional pricing strategies implementation, and owns product allocation to customer within the region.
• Manage translation of market and customer needs into new products/applications and identification of pilot customers
• Monitor marketing performance and optimizes efforts based on data, insights, and market knowledge as reported and provided by marketing insight team.
• Develop segment pricing strategies and provides segment-specific price guidance to commercial management.
• Develop product launch and sales kits: follow agreed upon launch method for fast, efficient new product introduction.
• Drive segment\'s key technical and commercial evaluations and key business topics via intra-regional Segment Communities.

People Management

• Develop training on product positioning throughout the year as needed (e.g. for new products, to deal with competitor changes, and pricing etc.)
• Manage, lead and support the global initiatives.

Key shared accountabilitiesWith Sales Management and Technical Development

• Prioritize customer support activities based on agreed segmentation and service levels.
• Translation of technical and commercial customer needs into solutions

With Product Management

• Coordinate product launch activities.
• Define product portfolio for segment.
• Contribute to global and regional SBU strategy development and implementation.

With Product Development

• Prepare business case for new projects.

Requirements

• Bachelor\'s degree in Business Administration, Marketing, Chemical Engineering or Engineering Technology or equivalent
• Minimum 6 years of experience in Sales, Marketing or Product Management
• Good knowledge and experience of Thermoplastics (TPU) or specialty plastics is required.
• Highly skilled in formulating market strategies and go-to-market approaches.
• Experience in translating market and customer needs into new products/applications and identification of pilot customers.
• Experience in developing segment pricing strategies and provides segment-specific price guidance to commercial management.
• Experience in developing product launch and sales kits.
• Key account and distributor management skills are preferred.
• Strong analytical skills and ability to tie detailed analysis to larger strategy.
• Effective communications skills, ability to work well cross functions internally and externally.
• Experience working in a multi-cultural environment.
• High proficiency in Microsoft Office (Word, Excel PowerPoint)

BASF has been present in Singapore since 1978, supplying to customers from various industries, including chemicals, construction, electronics, personal care, and health and nutrition. The company today operates four production facilities in Singapore, as well as Human Nutrition Application Lab Asia Pacific for its nutrition and health business. BASF posted sales to customers in Singapore of about \xe2\x82\xac300 million in 2023 and had 520 employees as of the end of the year. Further information is available onStay alert for possible recruitment fraud!
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If you suspect recruitment fraud and BASF is mentioned, first get in touch with at BASF.A unique total offer: you@BASFAt BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That\'s what we call you@BASF. Click here to learn more.A unique total offer: you@BASFAt BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That\'s what we call you@BASF. Click here to learn more.Working at BASF: We connect to create chemistryWe are proud of strong history of innovation, which has helped make us who we are today \xe2\x80\x93 the world\'s leading chemical company. Every day, our global team of over 120,000 individuals work together to turn visions for sustainable solutions into reality by connecting with one another and sharing our knowledge.The right people are crucial for our sustainable success. We aim to form the best team by bringing together people with unique backgrounds, experiences and points of view. Our differences make us stronger and more vibrant. And an open, creative and supportive work environment inspires us to achieve exceptional results.About BASFFind out what BASF has to offer as an employer and why you should join our team.Your applicationHere you find anything you need to know about your application and the application process.Contact usYou have questions about your application or on how to apply in Europe? The BASF Talent Acquisition Europe team is glad to assist you.Please note that we do not return paper applications including folders. Please submit copies only and no original documents.For BASF, diversity is one of the essential keys to business success and the well-being of our employees. We promote an inclusive culture that accepts the diversity of people, experiences and capabilities. By embracing talents and abilities of all kinds, we aim to boost creativity and motivation, and enhance our teams\xe2\x80\x99 performance.Join the team and connect with more than 117,000 other minds.Singapore, 01, SGBASF South East Asia Pte. Ltd.Marketing & SalesPermanent108320ATS_WCMS_WEBFORM

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