Job Description

The ESG Communications Manager will work on the development and execution of AIA Group's (the "Group") ESG Communications Strategy. The role will be a part of the Group ESG team which manages the Group's ESG strategy and the management of environmental, social and governance factors integrating and embedding them in the business.
This role reports to the Associate Director, Partnerships and Advocacy who reports to the Director of Sustainability.
Roles and Responsibilities:
Support the roll-out of AIA's ESG Communications Strategy
Shape and strengthen AIA's sustainability positioning through effective and consistent internal and external communications
Deliver engaging and meaningful ESG communications and campaigns on a regular basis that meet the goals of the ESG team
Develop and update ESG communications toolkit for leadership and markets Tell our ESG Story across Varied Platforms (both Externally and Internally)
Collaborate with integrated communications agency to develop AIA's ESG story and identify key messages that support the ESG Strategy which resonate well with key stakeholders
Contribute to and manage multiple platforms including ESG Microsite, Employee Intranet, Email Marketing and Social Media channels
Contribute to the production of ESG content including videos, op-eds, infographics, working with business units to seek out case studies etc.
Monitor online conversations and participate in those conversations to build AIA's ESG visibility and thought leadership
Partner with the agency to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives
Undertake content marketing initiatives e.g. speakerships, sponsorships, partnerships, hero events, internal campaigns and activities - to achieve recognition and build on AIA's ESG story
Provide event planning and logistics support for ESG events Manage Incoming Media Requests and Build Relationships with Prominent Journalists
Work with Group Communications team and PR Agency to pitch stories to the media based on engagement goals
Monitor press and social coverage
Provide communications support, including media releases, responses, spokesperson management etc.
Manage and grow relations with local and regional media contacts
Minimum Job Requirements:
Marketing, Branding, Communications, Campaign Building - 5+ years Media relations, PR and corporate affairs experience - Desirable Networks in the sustainability world - Desirable Demonstrated outstanding strategic writing, editing and oral communication and solid project management skills Proven ability to independently articulate and analyze ideas Strong evidence of having executed communications and campaigns - also transformative communication Collaboration and Influencing skills with proven experience managing creative professionals Ability to work independently and as part of a team, identify and set priorities Creative, innovative with enthusiasm for ESG communications Passionate about ESG Dynamic, resourceful Strong work ethic
Not Specified