Manager, Global Marketing Communications (new Equipment)

Singapore, Singapore

Job Description


Date Posted: 2024-06-04Country: SingaporeLocation: 8 Kallang Avenue #07-01/09 Aperia Tower 1, SingaporeAt Otis, it\xe2\x80\x99s our people that make us different. Come and join OTIS today and be part of the Forbes 2023 World\'s Best Employers!Join the Otis family where collaboration, innovation, and empowerment help each individual and the company reach new heights.Key ResponsibilitiesDefine global Marketing and Communication (Marcomm) strategy and implement the communications plan for Otis key New Equipment products and solutions which aligned with the business and brand strategiesCreate the narratives for Otis key New Equipment products & solutionsDevelop and execute integrated Marcomm campaigns and programs that deliver on the products value propositions, leveraging external digital media platforms (with a clear focus on otis.com) and partnerships to amplify and strengthen Otis New Equipment products visibility and positioningPartner with the Digital Marketing team to identify the target audiences for the New Equipment solutions and preferred channels to reach them; Build efficient messaging and produce creative impactful visual and written assets to support the campaigns; Continuously improve the efficiency of Otis Digital Marketing campaigns based on performance analysis and benchmarkingDesign the event strategy for New Equipment, leverage the presence of Otis at key third-party trade/customer events and the organization of proprietary customer eventsSupport the External Comms COE to execute thought leadership programs through the creation and distribution of point of views content relating to New EquipmentBased on the global ranking of events & conferences produced each year with the Sales & Marketing teams, support the Region Communications Leaders & teams to organize their regional/local trade and proprietary events (logistics, contents and amplification) where New Equipment products are featured; identify and support high profile speaking opportunities related to New Equipment in their geographyIn collaboration with the reporting / metrics manager, drive the overall New Equipment Marcomm plan with clear set of KPIs/metrics and adjust course as necessary based on performance. Leverage data to consistently improve efficiencyMonitor Competitors\xe2\x80\x99 Marcomm communication on New Equipment and provide adequate reporting and recommendation to drive continuous improvementRequirementBachelor\xe2\x80\x99s degree in Marketing/ Mass Communication or related disciplinesMin. 8 years of relevant experience with strong communications expertise in several domains (Brand, PR, Medi and etc.) in international environment, with superior oral/presentation and written communications skills in EnglishCreative thinking, able to tailor communication methods to customer\xe2\x80\x99s requirementAbility to popularize technical concepts, identify and articulate the strengths of a product or service, and create clear and concise content in various formats (written, audiovisual)In-depth knowledge of product communications principles, storytelling techniques, and creative execution with a track record of driving successful campaigns in international environmentAbility to develop and execute comprehensive and creative product communications strategies across several geographiesGood analytical skillsStrong project management capabilitiesCulturally sensitive, easily adapts to and understands different culturesApply today to join us and build what\xe2\x80\x99s next!If you live in a city, chances are we will give you a lift or play a role in keeping you moving every day.Otis is the world\xe2\x80\x99s leading elevator and escalator manufacturing, installation, and service company. We move 2 billion people every day and maintain approximately 2.2 million customer units worldwide, the industry\'s largest Service portfolio.You may recognize our products in some of the world\xe2\x80\x99s most famous landmarks including the Eiffel Tower, Empire State Building, Burj Khalifa and the Petronas Twin Towers! We are 69,000 people strong, including engineers, digital technology experts, sales, and functional specialists, as well as factory and field technicians, all committed to meeting the diverse needs of our customers and passengers in more than 200 countries and territories worldwide. We are proud to be a diverse, global team with a proven legacy of innovation that continues to be the bedrock of a fast-moving, high-performance company.When you join Otis, you become part of an innovative global industry leader with a resilient business model. You\xe2\x80\x99ll belong to a diverse, trusted, and caring community where your contributions, and the skills and capabilities you\xe2\x80\x99ll gain working alongside the best and brightest, keep us connected and on the cutting edge.We provide opportunities, training, and resources, that build leadership and capabilities in Sales, Field, Engineering and Major Projects and our Employee Scholar Program is a notable point of pride, through which Otis sponsors colleagues to pursue degrees or certification programs.Today, our focus more than ever is on people. As a global, people-powered company, we put people \xe2\x80\x93 passengers, customers, and colleagues \xe2\x80\x93 at the center of everything we do. We are guided by our values that we call our Three Absolutes \xe2\x80\x93 prioritizing Safety, Ethics, Quality in all that we do. If you would like to learn more about environmental, social and governance (ESG) at Otis click .Become a part of the Otis team and help us #Buildwhatsnext!Otis is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class. To request an accommodation in completing an employment application due to a special need or a disability, please contact us at .Privacy Policy and Terms:Click on this to read the Policy and Terms

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Job Detail

  • Job Id
    JD1447205
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned