Job Description

About Us

CapitaLand Group (CapitaLand) is one of Asia\xe2\x80\x99s largest diversified real estate groups. Headquartered in Singapore, CapitaLand\xe2\x80\x99s portfolio focuses on real estate investment management and real estate development, and spans across more than 260 cities in over 40 countries.



Plan and execute creative, effective through-the-funnel digital marketing campaigns including SEO, SEM, display advertising, social media and email marketing for lead generation

Enhance performance marketing by leveraging AI and data analytics to drive more targeted reach and higher conversion

Develop content strategy and articles (social media posts, long-form articles, thought-leadership content) for brand awareness and consideration

Drive the launch of new industrial properties, working closely with management and internal stakeholders to develop product branding, naming, positioning, press release and corporate/marketing events

Work closely with Leasing and internal departments to develop product USPs and messaging for digital ads, articles, eDMs, pitch decks, videos and brochures

Produce engaging in-house marketing assets (eg. eDMs, marketing presentations, social media graphics and videos)

Develop and manage new property websites / campaign landing pages of existing properties on AEM

Track, analyse and report the effectiveness of marketing campaigns against targets and marketing investments (including analysing key sources of leads) for regular reporting to management and internal stakeholders

Conduct research on property market trends, brand\xe2\x80\x99s audiences and competitors and align with marketing strategy to drive engagement and conversion

Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies and propose new initiatives for effective online advertising (not limited to Google, Facebook & LinkedIn)

Job requirements

Degree in Marketing or Mass Communications

At least 5 years\xe2\x80\x99 relevant experience with strong marketing background

Excellent written and verbal communications skills

Familiar with the spectrum of marketing communications activities with an eye for design

Creative, dynamic and resourceful with relevant network and contacts

Proficiency in Microsoft PowerPoint and Excel

Candidates with basic knowledge in photo/video editing and Adobe Experience Manager will have added advantage

Fast, meticulous, able to multi-task and work under pressure with strong organizational skills

Self-motivated, able to work independently and across teams

Benefits

• Flexible benefits with comprehensive medical coverage for self and family
• Training and development opportunities
• Subsidised rates at Ascott serviced residences-
• Strong advocate of staff volunteerism
• Wellness programmes

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.

CapitaLand