Job Description

Senior Manager, Marketing

Location: Singapore

WHO ARE WE? At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city\xe2\x80\x99s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.
HOW YOU WILL CONTRIBUTE AND LEARN?

• Support the Director, Marketing as one of the Southeast market leads in lead and managing the Malaysia and Singapore marketing teams
• Responsible for markets\xe2\x80\x99 KPIs and business goals
• Budget planning and management
• Drive the organisation\xe2\x80\x99s regional PR and communication strategies
• Strategise and manage in-market initiatives not limited to integrated marketing campaigns, partnership collaborations and branded content activations
• Oversee all reports such as post-campaign, monthly and quarterly updates, KPI tracking and budget monitoring
• Ensure compliance to brand guidelines, legal procedures and all administrative and financial protocols
• Work effectively with internal stakeholders across various business functions
• Manage external vendors such as public relations, media and creative agencies

WHO ARE WE LOOKING FOR?

• University degree holder major in Marketing, Communications, Business or related discipline
• Minimum 10 years of experience in FMCG, Tourism, Hospitality or service industries of similar capacity
• Experience in managing a team of direct reports
• To be equipped with experiences in both PR/Communications and Marketing
  • Relevant PR/communications experiences such as managing press releases, media relations, branded content production, influencer marketing and media familiarization tours
  • Relevant marketing experiences such as campaign management, digital and social media marketing, media planning and event management
• Proven track record in leading high profile and regional campaigns
• Team player, people oriented and ability to work with multiple stakeholders across borders
• Strategic thinker, analytical, strong business acumen and result-driven
• Excellent presentation and project management skills
• Comfortable with a fast-paced and dynamic working environment
• Fluency in English and Mandarin is necessary
• Understanding of Hong Kong and its tourism offerings will be an advantage.
• Frequent duty traveling may be required

LOCATION:

• The position is located in our Singapore Office.
• We do not offer moving allowances from other cities.

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