Job Description

About Us

CapitaLand Group (CapitaLand) is one of Asia\xe2\x80\x99s largest diversified real estate groups. Headquartered in Singapore, CapitaLand\xe2\x80\x99s portfolio focuses on real estate investment management and real estate development, and spans across more than 260 cities in over 40 countries.



Responsibilities

• Responsible for conceptualizing, planning, implementing, and managing overall advertising and promotional activities for the shopping mall to achieve desired KPIs and unified shopping cluster experience.
• Form strategic partnerships to source for sponsorships, opportunities to host unique events or identify publicity opportunities for the mall.
• Proactively engage tenants to market their products and enhance their sales and shoppers\xe2\x80\x99 experience.
• Plan the department\xe2\x80\x99s budget to ensure that expenses are kept within the approved budget.
• Conduct post-promotional campaign or event reviews to assess the effectiveness of the promotions / events in terms of shopper traffic and tenant\xe2\x80\x99s GTO and prepare monthly reports for internal analysis.
• Develop exciting online marketing strategies to actively engage online communities.
• Analyse competitors, market trends, and identify opportunities to drive footfall.
• Oversee the marketing of advertising spaces to maximize mall\xe2\x80\x99s revenue.
• Manage Digital Service Advocates to ensure smooth execution of the day-to-day operations.
• Maintain customer service initiatives and achieve service standards set for the mall.
• Be actively involved in supporting group campaigns and initiatives.
• The Company may assign duties in addition to those listed/described above and/or vary the scope of work according to business requirements.

Requirements

• Degree in Mass Communications, Marketing, or a related field
• Minimum 5 years\xe2\x80\x99 relevant experience in retail / hospitality industry
• Creative, dynamic, and resourceful with good media and relevant promotional partners\xe2\x80\x99 contacts
• Good interpersonal skills and excellent in customer relationship management
• Excellent written and verbal communications skills
• Computer literate with strong proficiency in Microsoft Word, Excel & PowerPoint
• Fast and independent with strong organizational skills
• Meticulous, self-motivated, able to multi-task and work under pressure
• Results-oriented and able to meet tight deadlines.

Benefits

• Flexible benefits with comprehensive medical coverage for self and family
• Training and development opportunities
• Subsidised rates at Ascott serviced residences-
• Strong advocate of staff volunteerism
• Wellness programmes

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.

CapitaLand