Job Description

Purpose & Overall Relevance for the Organisation:This role is responsible for maximizing both brand impact and profitability of retail channels by positively impacting Traffic, Conversion, ATV, UPT and Profit Margin in both Concept Stores and Factory Outlets, for adidas. Focusing on flawlessly executed consumer-relevant brand, commercial campaigns, promotions and in-store communications.Key Responsibilities:Strategy and Priorities

• Define yearly retail activation team priorities based on EM Brand and Retail targets and current Retail performance and provide team with targets and projects.

Global Campaign Implementation

• Provide retail marketing toolkits to enable flawless execution of all Campaigns/Activations.
• Critically and thoroughly work through EM adaptation of Global toolkits to meet market needs.
• Ensure campaign targets are properly set, evaluated and met and that Marketing Working Budget (MWB) is optimized.
• Feedback learnings and concerns on the performance of global campaigns to EM Brand team and Global horizontal BU.
• Drive omni-channel reporting in line with up to date requirements, provide consolidated viewpoint for the EM stakeholders

EM Driven Campaign Development and Implementation

• Drive the communication, for the necessity and results of local campaigns and promotions and ensure all necessary approvals are obtained.
• Ensure campaign targets are properly set, evaluated and met and that MWB is optimized

Trading the Business

• Be knowledgeable about the targets and performance of EM stores, understand which Retail Marketing levels need to be activated to impact which KPIs and propose how to activate them as needed.
• Work closely and cross-functionally with the cluster Retail teams to pro-actively assess any performance issues (such as persistently declining traffic or a particularly slow month) and develop the tactical Retail Marketing solutions that might be needed to address these.
• Co-own Retail KPIs, in particular Traffic, Conversion, ATV, UPT, NPS, Net Sales and Profit Margin with the cluster Retail team.
• Own the Marketing and Brand relationship with all strategic Europe Landlords, ensuring both strong communication and leverage of all communication paths to influence both Brand and store sell-out
• Drive the Member and CRM activation plan, linked to both calendar, local and business requirements

Team Management

• Promote the Leadership Framework and role model the ways of working along this model.
• Define training and development requirements\\methods for the Marketing Back Office team within the framework of MYBEST, to ensure Marketing Activations excellence is implemented and maintained continuously.
• Leads and promotes a professional, high performance culture, leading by example and setting clear professional standards of operation and works effectively to drive store results in partnership with all Key business partners across the Retail and Franchise business. (i.e. Direct to Consumer, Senior Managers, District Managers, Store Teams)
• Evaluate the competencies of his/her subordinates on a regular basis and provide prompt and constructive feedback and assumes a coaching role in order to support and inspire his/her subordinates
• Ensure consistent implementation of strategies and business plans through on going controlling and monitors of team and own performance and results.

Key Relationships:

• Brand Activation
• Market Omni channel teams
• Market Store Development
• Market VM Planning & Execution teams
• Key Partners & Accounts

Knowledge, Skills and Abilities:

• Good knowledge of industry, market trends, and marketing strategies
• Proficiency in MS Office applications Excel, Word, Outlook and PowerPoint
• Ability to speak, read and write English fluently; additional language skills beneficial
• Solid business acumen and in-depth knowledge of Retail KPIs
• Highly numerate with the ability to understand and analyze data and produce actionable insights
• Solid interpersonal, networking and negotiating skills
• Strong leadership, problem-solving and decision-making abilities
• Strong presentation and planning skills
• Ability to travel both domestic and internationally as needed

Requisite Education and Experience / Minimum Qualifications:

• University degree in business, ideally with a marketing and sales focus or equivalent professional experience
• 3 - 5 years Retail or Marketing experience (minimum 3 Retail experience is essential)
• Minimum 2 years management experience

Adidas