Job Description

What the role is:NAC\'s Marketing & Audience Development department advocates and amplifies the value and importance of the arts through various communications efforts. You will work closely with the whole of the Council and its parent Ministry to provide strategic counsel and support in the areas of marketing communications, to highlight the Council\'s role as champion of the arts. You will also work with departments within the Council, and with external stakeholders to initiate, implement and manage marketing communications initiatives which are aligned with NAC\'s mission, vision and strategic thrusts.Principal Accountabilities:Lead integrated marketing campaigns to support NAC\'s branding, marketing, and audience development objectives.Lead the day-to-day management of NAC digital touchpoints such as its social media channels, corporate website and EDM platforms. Analyse digital marketing metrics to identify trends and insights required to formulate a robust content calendar.Collaborate with internal stakeholders and external partners to optimise NAC\'s social media platforms with the objectives to expand reach and deepen engagement across various audiences. This includes the tailoring, planning and implementation of social plans to meet NAC\'s strategic needs.Partner with NAC\'s Technology and Innovation team to ensure that NAC\'s corporate website is compliant to IM8 and aligned to Government\'s Digital Service Standards.RequirementBachelor\'s degree in marketing, digital media or a related field2 to 6 years of relevant work experience in marketing or digital marketing. Hands-on experience and/or expertise in the latest digital technologies and techniques managing websites and content management systems (CMS) is desirableFunctional knowledge of HTML, CSS, or JavaScript is advantageous to effectively manage NAC corporate website and EDM platformsProven success with SEO, social media, and email marketing strategies.Excellent data and metric analysis abilities.Strong interpersonal skills and a good team playerKnowledgeable and passionate about local arts and cultureStrong organisational, project management and management skillsApplicants who require work passes need not applyAbout National Arts Council:The National Arts Council champions the arts in Singapore. By nurturing creative excellence and supporting broad audience engagement, our diverse and distinctive arts inspire our people, connect communities and profile Singapore internationally. We preserve our rich, cultural traditions as we cultivate accomplished artists and vibrant companies for the future. As a statutory board in the Ministry of Culture, Community and Youth, our support for the arts is comprehensive - from grants and partnerships to industry facilitation and arts housing. The Council welcomes greater private and corporate giving to and through the arts so that together we can make the arts an integral part of everyone\'s lives. At NAC, we have a team of creative and dynamic staff who share this common vision. If you have a strong passion for the arts, we welcome you to join us for a challenging and fulfilling career.

National Arts Council