Job Description

What the role is:To develop cultural precincts into attractive and sustainable enclaves with authentic and differentiated visitor experiences, to generate tourism value for Singapore.What you will be working on:The key areas of work include formulating and executing effective place making strategies to ensure that the Chinatown precinct remains attractive and vibrant. This is to drive more tourism value from visitors through increased visitorship, dwell time and higher expenditure in Chinatown.The department works closely with the precinct stakeholders which include Chinatown Business Association (CBA), Kreta Ayer Community Club (KACC), Chinatown Workgroup (CTWG) members, government agencies and other stakeholders to develop placemaking initiatives to improve visitor experience as well as bring vibrancy to the precinct to generate beneficial tourism outcomes. This could include seeding and activating immersive and interactive experiences such as tours and workshops, driving events and festivals, and development of souvenirs to enable a more engaging and deeper appreciation of Singapore Chinatown\'s culture and heritage.The officer will work closely with CBA to formulate precinct-wide initiatives to raise awareness and drive engagement with the precinct. He/She will also work closely with precinct stakeholders and associations to drive stakeholders-led marketing efforts in addition to placemaking intiatives.The officer will oversee the key assets of the Chinatown Street Market and Chinatown Visitor Centre. He/She will ensure that we leverage and maximise the tourism value of these assets to showcase the precinct\'s heritage and culture, deepen visitor experience and maximise tourism returns. He/She would need to work closely with the appointed operator(s) to ensure that the asset(s) are well managed and there is robust programming such as events, workshops and activities as well as strategic marketing plans to drive visitorship and enhance visitors\' experience.To achieve the above, the officer should adopt a strategic and holistic view to align plans with other agencies. This involves shaping available land sites, assets, and offerings to drive the tourism agenda and ensure alignment with the Board\'s strategic vision for the precinct. He/She will also work closely with our Marketing colleagues and Regional Offices to ensure alignment and provide updated and relevant content to facilitate the marketing of our cultural precincts in the respective marketing channels.What we are looking for:At least 3 years\' related working experienceStrong command of English and proficiency in Chinese language (to communicate with Chinese speaking stakeholder)would be an advantageExperience in marketing with some knowledge of place-makingAble to follow-up on tasks in an independent and timely mannerEnjoy building relationships with stakeholdersAbout Singapore Tourism Board:The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore\'s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. Our success comes from working as one STB team in an environment of trust, openness, fun and care. What can you expect as part of #TeamSTB? \xe2\x80\xa2 Professional and Personal development: We provide structured training and initiatives aimed at equipping you with a well-rounded set of competencies to excel in your career. \xe2\x80\xa2 Staff benefits: We offer flexible work arrangement, family care leave and wellness programmes to enable you to achieve a healthy level of work-life effectiveness. Award-winning Workplace \xe2\x80\xa2 Public Sector Employer of Choice: (2nd) 2014, 2nd (2015) and 1st (2016) \xe2\x80\xa2 Singapore\'s Top 100 Leading Graduate Employers: Winner - Hospitality, Leisure, and Tourism Sector (2021) \xe2\x80\xa2 NS Mark (Gold) Accreditation For more information on STB, please visit https://www.stb.gov.sg.

Singapore Tourism Board