Job Description

Westbourne International includes top academic IB Diploma schools on both sides of the globe. Westbourne School Penarth and Westbourne College Sydney, As part of an ambitious six-continent roll-out Westbourne College Singapore launches in 2023. Our philosophy is to be highly ambitious for our students, with a future-focused curriculum, we offer academic, personal, and social development, second to none. 90% of Westbourne students graduate to Russell Group Universities or international equivalents. We are seeking a highly driven, Marketing & Admissions Manager to share in our growth vision, drive our in-market strategy and spearhead student recruitment for Westbourne College Singapore. Working within a small team you will be commercially astute and results orientated. The successful candidate will:

• Work closely with the Founding Principal and Academic Director in market as well as the group-wide Growth Team, based in the UK. This high-profile role is central to the launch of Westbourne College Singapore.
• Implement our in-market launch strategy and tactical business development plan that ensures the attraction and recruitment of students
• Work alongside the Academic Director to deliver a seamless student onboarding experience across all courses; further ensuring the college\'s core messages are fully integrated at each stage of the process, from initial interest through to enrolment.
• Collate market data to inform the school\'s marketing strategies. Develop an up-to-date evidence base of the needs and concerns of internal and external stakeholders in relation to the growth and retention of students.
• Extend the profile, reputation and awareness of the Westbourne brand locally, nationally and internationally through focused initiatives to deliver the school\'s recruitment and retention objectives.
• Collaborate with the Growth Team to design and distribute all internal and external marketing, communication and PR activities, including print materials, social media and on and offline advertising.
• Deliver high-quality editorial content in support of the school\'s digital marketing and SEO strategy.

Requirements:

• 5+ years of sales and marketing experience with demonstrated campaign success in a competitive marketplace.
• Experience in developing a best-in-class sales process, ideally within the education sector.
• Campaign experience managing creative, branding and design within tight deadlines.
• To be able to take advantage of data and metric-driven performance enhancement.
• Have a keen understanding of the factors which drive parents/guardians, both local and ex-pat to consider and invest in independent education.
• Strong copywriting, audience segmentation and content planning skills.
• Excellent time management and attention to detail.

A competitive package will be offered to the right candidate Job Type: Full-time Salary: $1.00 per month Schedule:

• Monday to Friday

Experience:

• Recruitment and Admissions: 1 year (Preferred)
• Marketing: 3 years (Preferred)

Application Deadline: 01/02/2023
Expected Start Date: 06/02/2023