Job Description

MARKETING BRAND MANAGER



1. Overall Brand Management

• Fulfilling the role of country marketing OIC

• Country Adaption of the Global Brand-Product-Restaurant-Economics Business Model (BPRE).

• Development and Execution of Annual Brand Marketing Plan (BMP) aligned to the Country BPRE

• Overall Brand Operations (Forecasting, Budgeting, Monitoring, Cross-Functional Coordinating)

• Business Analytics & Problem Solving

• Market Research
  

• Execution of menu according to agreed menu architecture

• Leading the product work group (PWG) to ensure on-time, in-full implementation of all product development projects in the BMP.

• Continuous optimization of Product Development Process.

• Ensuring achievement of target overall taste acceptability rating of flagship and core products.

• Ensuring achievement of target good value for money (GVFM) rating of flagship, core products and combo meals.

• Continuous optimization of pricing of products with GPs aligned to target store box economics

• Minimizing wastage in all product development projects.
  

• Development of campaign briefs for all the Integrated Marketing Communications (IMC) plans in the BMP

• Development of key visuals, big campaign ideas, executional ideas and communication model for all the IMCs.

• Designing the Store Attract-Engage-Connect Merchandising Execution for every IMC

• On-Time, In-Full Implementation of all IMCs.

• Managing partnership with the 3rd Party Creative and Media Agencies.

• Tapping Digital, PR and other alternative communication channels to enhance the IMCs.

• Conducting post-launch evaluation and continuous optimization of IMCs.
  

• Development of store marketing programs in support of the IMCs in the BMP.

• On-time, In-Full Implementation of Marketing Programs for Delivery, New Business