Job Description

Job purpose: Actively seek new ideas for generating new leads including school talks, school visits, workshops and participating in schools career week or college week especially international schools, private schools, and schools with our target audience/markets. To work with the Assistant Marketing Manager, Marketing Team and Student Recruitment Team in marketing and event management, and B2B sales liaison efforts. To assist in marketing campaigns and competition efforts with the Assistant Marketing Manager. To plan events, activation, and execution efforts with the Marketing Team. To assist both teams in generating quality leads through B2B sales liaison between relevant organizations.

Key responsibilities and accountabilities:

Marketing: 1. Plan and execute events, competitions, and workshops for the purpose of generating leads. 2. Oversee planning and execution of digital marketing campaigns. 3. Oversee coordinating campaigns for events, competitions, and workshops 4. Manage external communication with schools, businesses, and organizations in planning external events to initiate physical lead generation 5. Manage lead generation physical efforts. 6. Oversee lead generation digital efforts. 7. Collaborate with Student Recruitment Team.

Events Management: 1. Coordination and planning of events (Open House, External Exhibitions, Activations) with the Marketing Team and Student Recruitment Team 2. Coordinate efforts on event organization and management with Marketing Team and Student Recruitment team 3. Work with Assistant Marketing Manager in being liaisons for marketing events and activation for the college

Requirements:

• Bachelor’s Degree in any field, preferably Marketing;

• Knowledge of Google Analytics, Google Ads, Social Media ads, and WordPress CMS.

• Experience in Events Management

• Experience in Lead Generation and Sales

• Experience and understanding of Digital Media Production and know-how on Adobe Creative Suite CC (Photoshop, Illustrator, Premier Pro, Lightroom, etc) will be a plus

• Good communication skills

• Experience in recruitment and management of a team

• Raffles College of Higher Education values your privacy, and we are committed to safeguarding your personal data in compliance with the Personal Data Protection Act 2012.
• By submitting the job application, you hereby give your consent to Raffles College of Higher Education to collect, use and/ or disclose your personal details for the purposes stated in our Data Protection Notice for Job Applicants.