Job Description

Marketing and PR SpecialistThis successful candidate will be responsible for driving and coordinating the marketing efforts of the Singapore Institute of Directors (SID). The candidate would possess a strategic mindset to manage internal and external communications, all marketing campaigns in SID and implement strategy to generate awareness of SID, drive membership acquisition, retention and engagement, and increase participation at courses, events and other programmes. Good interpersonal skills to work with internal stakeholders and manage selected SID committees. Remuneration will vary depending on experience.Key Responsibilities Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns, to generate new leads to drive membership growth and retention, as well as participation in SID's courses, events and programmes. Manage the copywriting for different marketing channels Plan and execute PR campaigns including but not limited to pitching stories to the media, coordinating media interviews, collating media responses, and monitoring media coverage Identify trends and insights, and optimize spend and performance based on the insights Measure and report performance of marketing campaigns, and assess against goals (ROI and KPIs). Manage SID's branding efforts to increase awareness, recognition and loyalty. Ensure consistency in branding efforts across all SID channels. Partake in creative work and process of maximising content to generate creative projects that drives marketing and business goals and move them through to execution Drive membership engagement via curation of member's newsletter and other activities. Manage selected SID Committees. Evaluate emerging technologies and recommend adoption where appropriateRequirements At least 2 years of marketing experience with good foundations in digital marketing Strong copywriting skills to write effective copy and create engaging and compelling content Strong time management and organizational abilities Well organised multi-tasker who is able to communicate effectively with all stakeholders Highly analytical with ability to crunch and analyse data. Knowledge of / ability to pick up editing software/tools like Photoshop, Illustrator and Audacity Eye for detail, with good aesthetic sense. Possess experience in website development and user design.
Not Specified