Job Description

Job Summary: To support Regional SEAO Tagging Project (via Adobe Launch and Google Tag Manager), Campaign Analysis and Optimization, Project Loop A/B Testing Responsibilities * Manage and track Job Summary: To support Regional SEAO Tagging Project (via Adobe Launch and Google Tag Manager), Campaign Analysis and Optimization, Project Loop A/B Testing Responsibilities Manage and track all campaign performance including deep data analysis and post-campaign reporting using different analytics tools Derive actionable insights & outcomes to develop marketing activities plans & identify ways to optimize performance when required Design A/B test campaigns and implement with Adobe Target / Google Optimize to optimize campaigns Run daily data/weekly processes and produce daily, weekly and monthly metrics reporting when required. Work with internal teams to develop and oversee marketing automation strategies Be responsible for APAC Samsung Websites' Tag Management, including tag creations for 3rd party ad pixels, auditing, QA, renewal, publishing, and communications with various stakeholders Qualifications Bachelor's degree in Marketing or related field of studies Proficient at using MarTech tools, including Adobe Analytics or Google Analytics , Adobe Target or Google Optimize Very good knowledge of Excel (e.g. VBA/macros, formulas) and data manipulation Candidate should have at least 3-5 years of relevant working experience in analytical/marketing field. Experience working with visualization tools e.g. Tableau, Power BI Adobe Audience Manager, Adobe Launch / Google Tag Manager Basic understanding of HTML, CSS and JavaScript SQL and Python for data analysis