Job Description

Responsibilities: SALES AND MARKETING

• Conceptualize and develop marketing plans and ensure its implementation.
• Responsible for the development and execution of ATL & BTL marketing activities to achieve corporate goals and sales targets
• Generate reports for evaluation and improvement of performance.
• Report on the response of the various media advertisements and any other ATL & BTL activities and promotions
• Sales report and analysis of the CRM program
• Analyse and generate a monthly report with recommendations on more effective sales/promotions activities
• Responsible for the development of marketing communications material and ensure corporate guidelines are adhered to in all brand communication materials.
• Manage A&P budget.
• Responsible for the preparation of annual budget and meet annual budget targets in business revenues and profits for the company.
• Ensure marketing launches and marketing programs deliver desired ROI.
• Provide sales forecast accuracy and present monthly business reports.
• Plan and execute effective CRM programs
• Conduct an analysis of customer research, current market conditions and competitors\xe2\x80\x99 information.
• Explore new markets: identify potential clients and expand market base.

SOCIAL MEDIA

• Develop digital campaigns to increase interaction and engagement on social media platforms
• Utilization of social media to increase sales and brand awareness
• Envisage, activate the mechanics on how to promote business brand through social media.
• Analyzing analytical reports to realign and maximize productivity
• Development and management of website. Responsible for constant updating of information on website (Clinic and Aesthetics) and manage website enquiries.
• Reporting the google analytics data in monthly online traffic reports.

EVENTS & PR

• Conceptualisation, booking, planning, partnerships management and execution of all branding and media events
• Maintain healthy relations with media through organising media events, press releases and sponsorship tie-ups
• Develop team lead program, planning of events to ensure targets are achieved and exceeded

BRAND MANAGEMENT

• Ensuring customer growth through strong, strategic marketing programs and product launches that will help the brand achieve market share and ranking in the industry
• Establish and maintain the Image and Positioning of the Brand.
• Spearhead and ensure adherence of brand - culture in the company.
• Ensure strict adherence to the Brand image in all the communication materials.
• Drive and facilitate smooth and effective implementation of brand plans vis a vis product brand:-

- marketing collaterals - advertising and promotions campaigns - visual merchandising - sales performance in both clinic and Aesthetics.

• Propose and execute efficient and creative media plan to support sales and branding objectives.

Requirements:

• Min Diploma or Degree in Marketing, with, min 3 years of working experience in marketing
• Well versed in design software including Adobe skills and html.
• Meticulous, possess attention to detail and good follow-up skills
• Ability to work in a fast paced working environment with intense deadlines and constraints.
• Work well as a Team to accomplish project objectives and goals.
• Working experience preferably in beauty industry

Job Type: Full-time Schedule:

• Monday to Friday

Work Location: In person Expected Start Date: 01/12/2023