Job Description

Why do we want you?

We want you to help us drive company sales across the Asia Pacific region. You are experienced in developing and implementing marketing and events strategies

You have a strong knowledge of digital marketing techniques with proficiency in social media platforms and SEO/Google Analytics. SalesForce and Marketo knowledge will be a distinct advantage.

We are Wilmington plc

Wilmington plc is a portfolio made up of a specialist brands providing custom solutions to customers across the globe from over 10 different offices. We provide a wide range of products including specialist information and data, and high quality training and education, to help professionals manage Governance, Risk & Compliance (GRC) and Regulatory Compliance challenges. Find out more about our core purpose and how we help our customers do the right business in the right way.

Our two divisions, Information & Data and Training & Education, are underpinned by the work of experts in their field, including data and technology specialists and highly skilled practitioners who deliver our training and education solutions.

Our ambition is to have the best people work with us at Wilmington, delivering their best work because we care about them, include them and empower them. We will support you, develop you and recognise you.

ICTA (part of Wilmington T&E division) is the only provider of training and education in the field of Anti Money Laundering, Governance, Risk and Compliance accredited under Singapore\'s Institute of Banking & Finance Standards (IBF Standards). We value curiosity, variety, flexibility and more. If this sounds like what you are looking for, apply now. Job purpose, tasks and responsibilities

Responsibilities:

Supporting the Regional Marketing Manager in developing and implementing an APAC marketing and events strategy, the role holder will then be responsible for:

• Planning, scheduling and executing on and offline marketing activity with the support of the UK marketing team including set up of campaigns within Marketo and social media platforms
• Management of APAC LinkedIn closed group and content lineup
• Developing relevant localized messages, value propositions and communications to support marketing activities (email/newsletter)
• Generating of reports and analysis
• Supporting and coordinating marketing and event activities to foster effective relationships with local partners
• Working collaboratively with regional business development managers to support in B2B lead generation opportunities
• Challenging the status quo by introducing creative and innovative opportunities for generating leads and raising the profile within the APAC region
• Handling of all inbound course enquiries and ensuring leads are updated on Salesforce
• Securing delegates sales and sponsorship sales using new and existing leads
• Ensuring that the website is maintained and updated to inspire visitors and increase conversions
• Digital hub transition
• Contributing to our SEO/SEM strategies including Google Analytics 4, working with the UK team including developing engaging and multimedia content that will drive traffic
• Using creative flair to produce ideas for inspiring marketing collateral such as digital assets, corporate gifts, brochures etc, then working collaboratively with our internal creative design team to bring your ideas to life
• Building and maintaining a strong relationship with the student alumni to drive membership renewal and take-up rates
• Supporting the wider management of events as required and in line with business needs

Essential and desirable capabilities

We always support colleagues to develop their skills but to be successful in this job you really do need to already be able to tick most of these boxes...

We know it\'s not a skill, but the successful candidate must have permission to work in the role\'s location by the start of their employment.

You will also need;

• Experience in digital marketing
• To be educated to degree level (English/Marketing preferable or hold an equivalent professional qualification in these areas)
• Marketing experience preferably within professional education, training or financial services with an excellent knowledge of marketing tactics that resonate with an APAC audience
• A track record of producing engaging content
• To be a good all-rounder who can make things happen on a tactical level
• Excellent command of English with smart copy writing skills and a brilliant eye for detail
• To be adept at working on multiple projects at once and able to maintain a high level of organisation throughout
• To be independent and self-driven but a BIG team player and able to collaborate and work as part of an international, virtual team
• To be proficient in social media platforms - LinkedIn and Facebook
• To be proficient in SEO/Google Analytics
• Knowledge of SalesForce and Marketo would be an advantage

Wherever you are in your career and whatever your expertise, we look for people who:

• are passionate about providing high quality solutions to our customers
• love varied work that plays to their strengths while helping them develop
• want to work together to learn, grow and achieve common goals
• are excited to be part of a diverse and unique global community
• who want to be recognised for the unique talents, experiences and insights they bring to Wilmington.

Wherever you are in your career and whatever your expertise

You are naturally creative and innovative and have the ability to empathise with others to understand their needs and motivations. You are a strong communicator both verbally and in writing and have an amazing attention to detail. You are planning focused and are comfortable managing multiple projects and deadlines. Before you go....

Find what you\'re looking for

Our people sought out empowerment and opportunity. And they found both here. You\'ll find what you\'re looking for too. Our values help us achieve our goals - whether they\'re personal, professional or those of our client. We believe in inclusivity and collaboration; we stay curious and ambitious and champion innovation. Here, colleagues are trusted partners who act with integrity. We are brave and passionate. Courageous and creative. We are Wilmington PLC. Are you? Join us and achieve more within your career with mutual respect, support and fair rewards.

What we\'ll give you

When you join us, you\'ll be able to utilise hybrid working, and receive benefits that include a performance-related bonus, pension, life assurance, additional holiday purchase, healthcare, subsidised gym memberships, cycle to work scheme, discount vouchers and access to wellbeing resources.

Bring what makes you unique

We value diversity and embrace the unique experiences, knowledge, and perspectives that drive innovation and creativity throughout Wilmington PLC. Our goal is to build a positive culture that showcases individuality and supports everyone, including those with disabilities. Let us know, and reasonable accommodations and adjustments will be made to support you and ensure equal access to opportunities and a fair application process.

ICTA is the only provider of training and education in the field of Anti Money Laundering, Governance, Risk and Compliance accredited under Singapore\'s Institute of Banking & Finance Standards (IBF Standards). Join us, and you\'ll immerse yourself in a business full of variety and make a tangible impact in our sector by contributing to the training that build careers and prevents future financial and associated crime. If you are looking for a company that values curiosity, variety and flexibility, then look no further. You\'ll find it at ICTA. Apply now. -

Additional Information

Career Level

Not Specified

Qualification

Not Specified

Job Type

Full-Time

Job Specializations

,

Company Overview

International Compliance Training Academy (ICTA) is the primary established training partner of the International Compliance Association (ICA) in the APAC region.

ICA qualifications are a globally recognised benchmark of competence & excellence in the fields of anti money laundering, compliance and financial crime prevention. There are courses to suit all levels of knowledge and experience.

ICTA deliver training leading to the award of ICA\'s professional qualifications (which are also awarded in association with Alliance Manchester Business School, the University of Manchester). We also provide bespoke training solutions to firms. We are experienced in sharing regulatory and financial crime compliance knowledge and best practice with individuals, small organisations and multinationals.

ICTA covers a diverse territory comprising of Singapore, Malaysia, Hong Kong and the rest of Asia. Headquartered in Singapore, ICTA remains the only training provider accredited under the Institute of Banking and Finance (IBF Standards) in the fields of compliance and anti money laundering. Our other offices are located in the UK, United States and Dubai.

Additional Company Information

Registration No.

200706149E

Company Size

51 - 200 Employees

Industry

Education

Benefits & Others

Business (e.g. Shirts)

Integrity Partners