Job Description

Job Purpose:

• New product development and marketing
• Maintenance of existing products\xe2\x80\x93 Deposits, Remittance, Current Accounts, Life Insurance etc.
• New product/ process launches/ automation/ improvements
• Planning and implementing the marketing strategies (including the branch website) to increase penetration of products in desired segment
• To propose and execute changes in processes followed for retail banking products so as to enhance customer experience
  

• Market survey and competition analysis for new product launch
• Product and Process note documentation of new & existing products
• Explore and add up new channels for business development
• Features enhancement within existing products
• Maintenance of existing retail products \xe2\x80\x93 Deposits, Remittances, Current Accounts, Life Insurance etc.
• Preparing profit and loss plan of new product launch
• Prepare and coordinate for various MIS on marketing and business that may be required by Senior Management
• Develop and maintain various marketing concepts, objectives, materials (including forms), advertisements, programs, press releases, and other special events approved by Senior Management
• Responsible for the coordination of all marketing and social media activities of the Branch
• Ensure marketing activities are in compliance with local regulations
• Work with internal functional departments, business and technology for effective & smooth implementation of advertising, marketing and promotional activities
• Coordinate with the Central Marketing team (based in Head Office) for changes/ enhancement to the Branch website
• Maintain constant exposure of the Bank\xe2\x80\x99s products and services to prospective clients through use of direct mailings and newsletters
• Coordinate special events in which the Bank is involved, Bank-sponsored events, etc.
• Fulfilment of marketing campaigns
• Track and maintain the annual marketing budget of the Branch
• Any other relevant tasks or duties as assigned by the Reporting Manager
  

• Relevant experience of 2+ years
• Understanding of relevant banking products and processes
• Strong communication and collaboration skills