A well-established and award-winning beauty and wellness spa in Singapore is looking for a dynamic, creative, digital media savvy Marketing Executive.
The Marketing Executive will be responsible for managing all marketing, branding and promotional activities for the spa and salon, as well as retail products, across all media. This candidate should possess strong marketing knowledge and skills, specifically in social media, eCommerce, and digital advertising. The person must also be an excellent communicator in both verbal and written English.
Responsibilities Include:
Create brand awareness and increase client engagement, aligned with brand positioning
Develop 360-marketing campaigns based on key campaign/consumption periods
Execute marketing communication plans and content marketing initiatives across platforms
Review performance of marketing campaigns based on campaign targets to identify areas of improvement
Maintain organisation\'s social media platforms and digital marketing channels that are aligned withbranding strategies
Effective client management (CRM) \xe2\x80\x93 to recruit and retain client base, via persuasive email/ mobilemarketing strategies and loyalty programs
Develop marketing campaign collaterals for both online & offline platforms
Maintain good relationship with media and key influencers to maximise PR exposure
Stay updated with digital marketing trends and beauty industry, including competitors\xe2\x80\x99 tracking
Active collaborations with partners, by planning and executing events that will elevate brand positioning &generate sales
Source, liaise and manage working relationships with vendors and creative agencies
Store visual merchandising
Other ad-hoc tasks assignedRequirements
Requirements:
Diploma / Degree in Marketing/Business, with min 5 years of relevant working experience
\xe2\x80\xa2 Minimum two years of digital and social marketing experience in content writing including SEO/SEM \xe2\x80\xa2 Knowledge of webpage management software (Wordpress/WIX)
Proficiency in data analytics for social media, websites and Google
Basic Knowledge in Google Analytics or Adwords, certification will be a plus
Strong planning and project management skills needed to execute multiple projects
Independent and self-running with minimal guidance
Retail/Beauty & Wellness industry experience will be added advantage
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