Job Description

Overview:The hybrid role of Marketing Communications and Market Analyst is designed to leverage analytical skills and marketing expertise to drive strategic marketing initiatives and enhance customer engagement. This position requires a strong collaborator with excellent project management skills to work alongside various teams, including Marketing, Finance, Sales, Procurement, Operations, and R&D. The incumbent will analyze, visualize, and automate data, while also planning and executing effective marketing campaigns to support the company\'s brand strategy across the Asia Pacific region.#LI-KT1 Responsibilities:

• Conduct in-depth data analysis on the value chain and customer journey of strategic key accounts.
• Benchmarking, business analysis, and customer segmentation to identify and assess product-fit opportunities.
• Extensive research and trend analysis relevant to customer businesses to drive insights-driven selling.
• Collaborate with cross-functional teams to develop and execute strategic plans focused on uncovering new business prospects.
• Monitor competitor products, market share, and sales and marketing strategies.
• Develop, organize, and maintain databases, and work with the IT team to create a robust data analytics platform.
• Deliver timely and precise findings to enable data-driven decisions, supporting strategic planning.
• Plan and execute strategic market digitalization initiatives, such as new key dashboards for market research and competition intelligence.
• Develop and implement effective above-the-line, below-the-line, and digital marketing and media strategies as part of integrated marketing campaigns.
• Drive branding and establish a social media presence, including the website and across all digital channels.
• Actively involved in planning, coordination, and execution of activities, events, and trade shows.
• Liaise and manage external suppliers and vendors for artwork, merchandise, and event-related logistics.
• Content management such as product stories, case studies, copywriting, design, videos, and other marketing collaterals.
• Perform other duties as needed to support business objectives and contribute to proactive marketing initiatives.

• Bachelor\'s degree in Data Analytics, Business Analysis, Marketing, Public Relations, Mass Communications, or equivalent.
• Minimum of 3 years of experience in researching and analyzing business intelligence data.
• Familiarity with data visualization tools, particularly Power BI.
• Proficient in SPSS or other statistical software.
• Strong skills in Microsoft Excel and PowerPoint.
• Experience in corporate market research and data analytics.
• Proven background in planning, designing, managing, and analyzing qualitative and quantitative research studies.
• Excellent communication skills in both spoken and written English.
• Excellent copywriting abilities and attention to detail.
• Excellent interpersonal skills and ability to work effectively in a team as well as cross departments in different cultures and an international environment.
• Excellent organizational skills, ability to set priorities and handle multiple projects to meet deadlines.
• A high degree of personal motivation, a desire to make an immediate contribution, and possess a distinct sense of urgency.
• Demonstrated integrity and honesty in all aspects, and can maintain confidentiality and protect intellectual property.

Kemin