Job Description

Opening June 2023, Pan Pacific Orchard presents the pinnacle of design by award-winning WOHA, located in Singapore\'s prime district Orchard Road.

The 23-floor destination hotel redefines the city\'s landscape with four themed open-air terraces of distinctive design concepts - Forest, Beach, Garden and Cloud.

Nestled amidst the Forest Terrace is new signature restaurant Mosella, which will introduce a sharing concept of Mediterranean cuisine with a refreshing Peruvian twist. The Beach Terrace will bring a resort-like experience to the heart of the city, and above, the Garden Terrace will be home to Florette, the Champagne & Oysters specialty bar. At the highest levels of the Cloud Terrace, level 18 will house Orchard\'s highest pillarless ballroom, Claymore Ballroom.

Operated by Pan Pacific Hotels Group, a member of UOL Group Limited, Pan Pacific Orchard elevates the guest experience with the Pan Pacific signature of sincere and graceful luxury.

The Role

Be part of the pre-opening team of PAN PACIFIC ORCHARD SINGAPORE to redefine the city\'s landscape.

The Marketing Communications Executive plays a key supporting role in the planning and delivery of integrated public relations and marketing communication strategies to drive market share and build brand love. This person is responsible for supporting through-the-line marketing efforts from creative development and execution to driving online and off-line marketing, public relations and partnership efforts.

Our Expectations

• Support the execution of annual communications and PR plan to drive awareness and revenue across all customer segments.
• Support the creative and print development of hotel collaterals, creative artworks and copy for hotel including F&B, rooms, weddings, events and any third-party collaboration, events or promotions, ensuring full alignment with hotel and brand positioning.
• Support execution of hotel and F&B advertising plan in accordance with the hotel\'s goals and objectives.
• Act as brand custodian and assist in briefing both internal and external stakeholders, and ensuring adherence to brand guidelines as appropriate in all hotel communications.
• Support and coordinate video and photo shoots for the hotel, both internal and external, ensuring hotel multimedia library is well maintained and up-to-date.
• Liaise with internal and external stakeholders to coordinate and support marketing activities including events, promotions and partnerships.
• Monitor relevant activities of competitor hotels and trends within the industry.
• Assist in preparation of marketing communications report and to support in other administrative tasks as needed.
• Support media hosting opportunities as appropriate.
• Support in the preparation of any press materials including press releases, statements, and media FAQS, ensuring press kit folder and materials are kept up-to-date.
• Assist with media monitoring and preparation of any PR report as required.
• Support execution of digital marketing campaigns and projects.
• Support content creation and maintenance of hotel content and initiatives on all online channels including owned and third-party platforms.
• Assist with creating engaging social media content for channels including but not limited to Facebook, Instagram and LinkedIn, as well as to maintain a robust social media calendar that drives awareness, engagement and grow follower base.
• Assist with online reputation management through timely crafting and coordination of responses for hotel across multiple platforms.

Talent Profile

We are looking for a self-motivated individual with a flair in communications, both written and verbal. You should have an eye for detail yet is creative and nimble with ability to stay ahead of ever changing marketing landscape and channels. If you have at least one year of relevant experience, write in to have a chat with us!

Pan Pacific Hotels Group