Job Description

Responsibilities

• Have an in-depth knowledge of the Group and its value proposition
• Follow the industry trends locally and regionally
• Identify organic and regional growth opportunities
• Oversee marketing, media and PR matters relating to the Group
• Identify and create marketing campaigns and promotional content to target market and audience
• Work with Operations & other relevant teams to refine and propose store communications & branding -
• taking on a 360\xc2\xb0 approach
• Initiate and work with the sales and operations team to create brand and store sales strategies, and create
• marketing communications and strategies in alignment with these
• Manage partnerships, media and PR matters relating to the group
• Identify and cultivate strategic partnerships to accelerate growth of the business
• Advise and assist the Executive Director in other projects and the Group\xe2\x80\x99s overseas matters as and when required.
• Monitor, analyze and report PR results of projects to internal and external stakeholders (where applicable)
• Ensure that marketing strategies align with overall business strategies for the group
• Work with key internal stakeholders to align communications objectives
• Drive issues management and crisis communications in the event of project status changes or adverse publicity
• Craft, send and coordinate media invites, seating allocations and RSVPs for events
• Liaise with stakeholders for approval of key artwork, press releases and other communication materials
• Develop public relations and communications plans, including strategies and goals for the Group
• Craft press releases for each project involved in the launch of the Group\xe2\x80\x99s F&B outlets as necessary
• Manage media enquiries, interview requests, press conferences and other corporate events

Requirements

• Degree in Mass Communications or Business Management, preferably with major in Marketing
• At least 5 years of relevant marketing experience
• Prior e-commerce experience would be an advantage
• Strong interpersonal communication, problem-solving, time management, planning and organisational skills
• Ability to work well in a diverse and dynamic environment
• Is meticulous, well-organized, and able to work independently

Interested candidates who wish to apply for the advertised position, please email us an updated copy of your resume for a confidential discussion. We regret that only shortlisted candidates will be notified.Job Code: KyPERSOLKELLY Singapore Pte Ltd | EA Licence No: 01C4394
Chan Sau Wah Kenny | EA Reg No: R1106707More jobs available www.persolkelly.comBy sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOLKELLY Singapore Pte Ltd and its affiliates to collect, use and disclose your personal data for the purposes set out in the Privacy Policy available at https://www.persolkelly.com.sg/policies. You acknowledge that you have read, understood, and agree with the Privacy Policy.#SGUnited

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