Job Description

:

Client: International School

:

The successful candidate will be responsible for developing and executing marketing and communications strategies to support the companys business objectives.

Responsibilities:

Strategic and Tactical Marketing

• Support the development and implementation of the schools marketing strategy in positioning, growth and new opportunities.
• Assist with regular monitoring, tracking, market research and analysis of the marketing mix
• Align marketing with brand, writing style, key messaging guidelines, ensuring compelling and consistent voice / style across all marketing materials and channels.
• Implement marketing and promotional activity for the school (including events, digital marketing, social media, advertising, PR, etc)
• Support with the organization and promotion of school-led events
• Support with organization of external marketing events
• Maintain, manage and ensure the content for schools website and social media channels are up-to-date.

Content Creation / Production of collateral

• Oversee marketing content
• Develop and manage the production of key external marketing collaterals
• Support academic staff in turning content for school-teacher-family communication
• Implement a rotation plan in line with the calendar of events and liaise with internal departments to execute.
• Provide support for the schools Year Book project including briefing vendor, design critique, staff templates, collation and follow-up of content, proofing, delivery to a strict timeline, cost control.
• Develop and implement style guides and templates for all internal communications covering digital and non-digital channels.

Budget tracking and review

• Assist with the management of marketing and communications spend and ensure activities are planned and executed within agreed budgets.
• Support the Head of Marketing and Admissions by reviewing spend and mix to drive towards efficiency and efficacy.

Communications and Community Relations

• Support proactive engagement between the school, teachers and parents and the effective and efficient implementation of all touch points for frequent and on-going communications.
• Collaborate with IT team to make messages and communications accessible on the school parent portal
• Liaise with future Parents Association representatives, cultural groups, and academic, leadership and admission teams to facilitate communication between various departments and groups
• Provide support to the Academic Team in the execution of internal school events and partnership opportunities, including supporting internal stakeholder involvement.
• Provide photography support for school events for internal use and maintains the schools (digital) library of communication resources and images.

Requirements:

• Degree/Diploma in Marketing, Communications or related field
• At least 3 years of experience in a similar role

• Excellent writing and editing skills
• Ability to manage CMS platforms and UX/UI of the Enquiry to Classroom customer journey experience.

• Proven track record in developing and executing successful integrated marketing and communication plans
• Excellent communication and interpersonal skills

Please submit your updated resume in Word format by using the Apply Now Button.

We regret that only shortlisted candidates will be notified

People Profilers Pte Ltd, 20 Cecil Street, #08-09, PLUS Building, Singapore 049705.

Tel: 6950 9741

EA License Number: 02C4944

Registration Number: R1106021

Posting Personnel: Sherry Yeoh Xianni

People Profilers