Job Description

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About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Hong Kong SAR China and United States of America.

Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we\'re on the cusp of something great, where we\'re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There\'s a lot more work to be done with all of our exciting plans. So we\'re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).

We are taking our definition of new female retail global, with our sights set on becoming the most thoughtful brand for the everyday woman.

The team:

The Love, Bonito team is a passionate, dynamic, innovative and fun-loving family. From fashion-lovers, savvy marketers to tech whizzes, we have a diverse team of talented individuals with one unified focus - our customer, the Love, Bonito woman. She is at the heart of everything we do. We pride ourselves in always taking an innovative, data-centric yet considerate approach to creating the right experiences, products, and content for her. With big dreams and a grand mission, we\'re looking for great like-minded people to join us - people who are as passionate, fearless and entrepreneurial.

If you\'re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you!

The role:

You will be responsible for supporting and contributing to the global brand marketing strategy across digital and retail touch-points, across major platforms and channels: e-commerce site, social media, events and activations. You will play a key role in shaping Love, Bonito throughout this exhilarating expansion phase in international expansion.

Global Brand Marketing Operations

• Contribute to conceptualising and executing global campaigns across key owned channels: eDM, Onsite, Social Media, In-Store
• Work closely with the Creative team (including Graphic Design, Production and Copywriting) to develop, produce and vet marketing collateral and campaign assets, across key global touch-points: eDM, Onsite, In-Store & Social
• Support in the conceptualisation and execution of KOL (Key Opinion Leader) and KOC (Key Opinion Customer) collaborations, where applicable, including outreach, development of content ideas and formats, and end-to-end liaising with collaborators
• Support in the conceptualisation and execution of event activations, where applicable, including partnership outreach, development of content ideas and formats, and end-to-end liaising with partners and/or event vendors
• Support in the management of all asset request and distribution lists across cross-functional teams (including Product, Customer Experience, etc.) and in-market teams
• Liaise with in-market teams to deliver marketing campaign assets in a timely manner
• Assist with operational and logistical matters required for the smooth running of all events, shoots and digital activations.
• Assist with other marketing responsibilities as needed by the Brand Marketing team

Requirements:

• Based in Singapore
• Graduated from tertiary education
• A passion for marketing and storytelling with a strong consumer instinct
• Experience in Content, Social Media, Copywriting or Brand Marketing roles will be a plus
• Strong multi-tasking and project management skills
• Strong verbal and written communication skills
• Able to adapt and independently evolve in an ever-changing and dynamic environment with professionalism, responsiveness and flexibility under pressure
• Adept in Google Suite (Words, Slides, Sheets) and Adobe CC Suite

Benefits:

• 1. Flexible Work Arrangement

• Work from anywhere*!
• Hybrid work and adjustable hours - as long as present during our core working hours

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement for both our employees and their wives, Mental wellness support)
• Tailored coaching services for mental wellness

3. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning

4. #TeamLB perks

• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us!)
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
• Internal Referral programme

Love, Bonito