Job Description

The Company:

Our client is a prominent market leader in the consumer goods (FMCG) category and is renowned for their broad-minded approach to innovations as well as commercial excellence, continuing to delight consumers all around the world as a legacy name in the industry.

With continued expansion and exponential growth, they are now looking to identify a Marketing Director to lead this agenda across the Asia region.

Roles and Responsibilities:

Leading a team here in Singapore, you will be responsible for developing strategic brand, category, and portfolio strategies as well as drive new product innovations ideas. In line with their marketing agenda, you will set a cohesive brand architecture framework that will continue to serve as a center of excellence reference to continue meeting present and future consumer needs in the region.

Reporting into the senior commercial leadership team for Asia, you will also define brand positioning, brand strategy and visual identity across their multiple brands as well as develop best in class practices across the various facets of marketing including new product development (NPD) and innovations, branding, digital, communications, consumer insights, pricing architecture as well as developing Regional and Local marketing capabilities to upskill their wider marketing organization.

Requirements:

Ideally, you should be degree qualified and thrive in a fast-paced environment and be willing to implement your perspectives towards making an impact and broadening traditional marketing principles:

• At least 10-15 years of international marketing experience, of which the majority of time in Asia
• Proven track record of initiating and driving change successfully in previous function
• Managed a category or country in a FMCG company and have a solid experience in food or beverage products and category management
• A successful experience as a marketer of products which are emotionally important for the end customers. Marketing expertise is essential in all its dimensions, strategic and operational with keen empathy for both consumer and shopper insights.
• Successful executive experience in a company focused on growth
• Excellence in communication and cross-functional stakeholder management (local, regional and global)
• Fluency in English
• Strong communication and interpersonal skills. Have an ability to lead through influencing cross-functional and senior management to impact decision making

Interested applicants can apply with a MS Word version of their CV to me at jarrold.lin@cornerstoneglobalpartners.com, quoting the job title. Due to an anticipated high volume of applicants, we regret that only shortlisted candidates may be notified.

Cornerstone Global Partners