Marketing Executive (global Publishing)

Singapore 596224, Singapore

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Responsibilities

Focus on plans and strategies to promote Chinese publications to worldwide audience.
Work with authors, editors and global sales team to implement effective marketing campaigns for the publications in your portfolio.
Conduct market research on trends and customer budgets/profile.
Administration of government grants
Managing key bookseller accounts
Manage events promoting Global authors and publications
Develop sales and marketing strategy to reach out to schools and organisations
Any ad hoc projects when required.

Requirements

Degree in Marketing/Business/Chinese Studies.
Good command of English & Chinese to liaise with Chinese speaking counterparts.
Interest in Chinese culture, politics and economics is desirable.
Experience in direct and international publishing market preferred but not necessary.
Minimum 2 years in publishing or marketing/sales capacity.
Must be able to work during weekends for some events.

Job Types: Full-time, Permanent Salary: $3,100.00 - $4,000.00 per month Schedule:

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