Job Description

JOB SCOPE

Summary of Job Responsibilities

To plan and execute initiatives that support the growth of the Greater China market to generate significant business adoption and customer participation by leveraging the full capabilities of our business partners, related content, media channels, and technology to achieve the project ROI.

Job Responsibilities

• Marketing & Customer Engagement

Work under the Sr. Manager of Greater China marketing to support strategic marketing initiatives to acquire, retain, and reactivate valuable customers to track and grow our customer base, which would help to increase revenue for all business units. Marketing initiatives include but are not limited to: * Focus on promoting our flagship store on our OTA partner\'s platform.

• Actively working with financial service, travel & lifestyle platform, and media partners to plan and execute marketing. campaigns both for branding and membership conversion purposes.
• Supporting contents execution/production, including events, shows, MICE, entertainment, reality shows, TV dramas concerts, etc. to amplify the Marina Bay Sands brand awareness in Greater China Market.
• Coordinating with other marketing teams to plan and execute Greater China market focused campaigns.
• Refining customer experiences through platform enhancement and business operations refinement.

• Other duties as directed by management.

JOB REQUIREMENTS

• 2+ years of marketing experience in the hospitality/ gaming/ travel/ finance industry required.
• 2+ years of marketing experience in the online travel agency industry preferred.
• University Degree in Marketing , Business or Hospitality or related field is preferred.
• In depth knowledge of Greater China Markets - include China, Hong Kong, Taiwan and Macau.
• Good knowledge of operations and customer service, relationship marketing, database, entertainment, analysis, and target customer marketing.
• Social media and new media knowledge or related experience is preferred.
• Must be fluent in English and Mandarin.
• Good interpersonal and project management skills.
• Creative, flexible, and a can-do attitude is highly desired.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.

Advertised: 19 May 2023 Singapore Standard Time
Applications close:

Marina Bay Sands