Job Description

Role Overview
We're building the future of personalized health optimization. As Growth Marketing Lead, you'll lead our performance and acquisition engine--designing campaigns that fuel client growth and elevate our brand as the Asia-Pacific hub for advanced personalized medicine, leveraging Singapore's reputation as a global healthcare leader.
Requirements
Key Responsibilities
Strategic Leadership:

• Develop and execute growth marketing strategies that fuel lead generation, nurturing, and conversion, with an emphasis on SEM, SEO, and paid social marketing.

• Identify and prioritize high-impact growth opportunities across various marketing channels.

Lead Generation:

• Oversee the creation and implementation of innovative lead generation across all major search engines to attract and engage potential customers.

• To drive traffic and leads, utilize advanced SEM techniques

• Optimize SEO strategies to enhance organic visibility, improve search rankings, and generate quality leads.

• Implement predictive targeting using AI-driven martech tools

• Constantly optimize performance

Paid Social Marketing:

• Lead the development and execution of targeted paid social marketing campaigns across platforms such as Meta, Google, TikTok and YouTube to maximize reach and engagement.

• Analyze and optimize ad performance, ensuring effective spend allocation and high ROI.

Conversion Optimization:

• Analyze and optimize the customer journey to enhance conversion rates at every stage of the funnel.

• Implement A/B testing and other methodologies to refine messaging, landing pages, and user experiences.

• Implement predictive targeting using AI-driven martech tools

Data-Driven Decision Making:

• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives and adjust strategies accordingly.

• Leverage analytics tools to gain insights into customer behavior and refine targeting strategies.

• Collaboration and Communication:

• Work closely with cross-functional teams, including sales, product and content teams to ensure alignment on growth objectives and optimize user journeys and conversion flows from acquisition through retention

• Foster a collaborative environment that encourages the sharing of ideas and best practices across teams.

Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.

• Establish real-time marketing ROI analytics with predictive performance modeling

• Analyze budget performance to ensure spending aligns with strategic growth objectives.

Key Deliverables:

• Launch full presale campaign with website, conversion funnels, value calculator, and CRM sequences

• Convert at least 1,500 paying members across all tiers, prioritizing engaged cohorts (local, corporate, partner referrals)

• Growth Playbook: Develop and execute a comprehensive playbook across SEM, SEO, paid social, and referral marketing.

• CAC Efficiency: Improve cost-per-acquisition (CAC) by xx% within 6 months through A/B testing, funnel optimization, and predictive targeting.

• Paid Campaign ROI: Deliver >xX ROAS on paid media across channels like Meta, TikTok, Google, and YouTube.

• Funnel Conversion Rates: Increase conversion rate from lead to consult or membership by at least xx% within the first 2 quarters.

• Search Engine Visibility: Drive a xx% increase in high-intent keyword rankings and organic lead acquisition.

Qualifications

• 6+ years of experience in growth, performance, or lifecycle marketing, including 3+ years in a lead managerial position

• Proven success across paid acquisition, CRM, and SEO, preferably in DTC healthcare/wellness or med science

• Demonstrated ability to manage significant growth budgets and deliver measurable ROI

• Deep understanding of funnel metrics, experimentation frameworks, attribution models, and performance analytics

• Familiarity with tools such as Google Analytics, Amplitude, and Iterable or similar CRM platforms

• Startup, healthcare or high-growth background preferred.

• Excellent collaboration and communication skills across technical and non-technical stakeholders

Skills Required