Job Description

YouApp integrates Western, Indian, and Eastern philosophies such as Astrology, Horoscopes (\xe6\x98\x9f\xe5\xba\xa7), Chinese Zodiac (\xe7\x94\x9f\xe8\x82\x96), and BaZi (\xe5\x85\xab\xe5\xad\x97) to offer immersive matching experiences, vibrant communities, exciting experiences & events, and connections with like-minded groups and communities.Are you someone who is driven, ambitious, and hungry for success? We are currently seeking a Marketing Executive to help us spread the word about our innovative platform and reach even more people. Join us in our mission to build a truly and engaged community.Responsibilities:

• Develop and execute social media content strategies to enhance brand presence and engage the audience.
• Manage social media platforms, including content creation, scheduling, monitoring, and responding to user interactions.
• Prepare compelling and impactful press releases and PR kit copies to promote our brand and products/services to media outlets.
• Create and optimize website SEO and ASO app content to improve organic visibility and drive website/app traffic.
• Collaborate with the team to plan, prepare, execute, and evaluate marketing campaigns, ensuring alignment with overall marketing objectives.
• Assist in crafting persuasive and effective copies for digital ads, ensuring messaging consistency and driving conversion.
• Monitor and analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
• Stay updated on industry trends, competitor activities, and emerging marketing strategies and techniques.
• Leverage SaaS experience to drive marketing initiatives for software products and services
• Oversee e-commerce marketing campaigns to enhance online presence and drive sales.
• Manage and lead subscriber sales initiatives for both B2B and B2C markets

Requirements:

• Able to work in a team environment, as well as independently and responsibly
• Able to cope well with stress and tight deadlines
• Have a dynamic disposition, outgoing personality, initiative and positive attitude
• Must be well-organised, neat and careful
• Possess an intimate knowledge of all social media platforms
• Proven experience in marketing management, with a focus on SaaS, e-commerce, and subscriber sales.
• Must be able to copywrite and market to Chinese audience
• Strong proficiency in English language, spoken and written communications.
• Able to multi task

Bonus:

• Able to use Photoshop to do simple edits
• Able to design and is creative

Opportunity:

• Opportunities to work with international brands, merchants, and participate in global events.

Application InstructionsPlease apply for this position by submitting your text CV using InternSG.
Kindly note that only shortlisted candidates will be notified.

InternSG