Job Description

Reports to: General Manager Southeast Asia & APAC Commercial Excellence Lead, Vision Care Purpose

• To lead the planning, development, and integrated excellence execution of marketing and business initiatives, to deliver against business targets in Southeast Asia.
• Specifically, to lead key business initiatives, including new market development, business model innovation, new product launches, long term strategic planning supporting each Southeast Asia market over various stages of the consumer journey.
• This role exists to ensure the plans are executed with high level of cross- functional integration across various Southeast Asia markets, against expectations required for market leading growth.

Working Relationships Internal:

• Southeast Asia cross-function team; Connected Commerce team, Professional Education and Commercial Excellence
• SEA local market leadership and marketing teams
• Regional Vision Care team, Customer Development, Finance, Supply Chain, Professional Affairs, Quality, Regulatory, Legal and Compliance Teams

External:

• Agency Partners & Vendors, Research Agency, Government Agencies, Eye Care Professionals and Customers

Key Accountabilities

• Lead and shape the strategic in-market plans, in execution of a fully integrated closed-loop consumer and professional experience.
• Leverage and represent SEA markets as the key contact point to AP stakeholders. Contribute and lead cross-functional teams to operationalise alternative business models that leverage innovation, digital technologies and new methodologies that generate value and achieve business results.
• Drive consistency and elevate each SEA market to a new standard of execution in-market in relation to 360 consumer and professional communications against brand plans that grow Acuvue® Brand equity, usage, consumption and loyalty.
• Lead business analysis and development of annual marketing plan for the assigned product platform to grow category and shares, countering competitor activities for each SEA market
• Lead business-planning sessions, drive marketing initiatives and act as team leader managing resources of marketing projects.
• Engage, align with regional Vision Care team, leveraging Southeast Asia as a Centre of Excellence or Test Market to develop consumer & shopper communication or adaptation campaigns, including online, connected commerce, CRM PR, print, POSM.
• Lead the planning and execution of integrated product launches and new initiatives.
• Align, leverage regional and/or global guidance to lead Southeast Asia research projects such as Growth Lever, GFK and other consumer insight market research studies.
• Perform analysis on consumer, shopper, retail market and category trends, pricing, competition and campaigns tracking to understand opportunities and potential.
• Lead & support in-country efficient A&P allocation; with expertise in budgeting, forecasting and pay-out analysis to maximize investments against planned results.
• Lead peers and in cross function projects
• Lead & represent Southeast Asia in key meetings as well as business reviews to maximize support for Southeast Asia to accelerate growth.
  

Qualifications

• 
  
• University educated in business or related disciplines.
• At least 10 years of brand/marketing management experience.
• Strength in digital marketing and innovations, ideally with background in eCommerce or omnichannel retail.
• Proven track record of ability to brand strategy based on strong consumer, shopper, retail, professional & customer insights.
• Experience and knowledgeable in Professional marketing & retail
• Analytical, team player, self-confident
• Innovative and Business Excellence oriented.
• Strong communication and interpersonal skills.
• Strong leadership & business acumen
• Work independently who is a good initiator with strong multi-task and time management skills.
• Strategic thinker with big picture orientation who has ability to zoom in and zoom out
• Strong operational excellence & growth mindset

At Johnson & Johnson, we’re on a mission to change the trajectory of health for humanity. That starts by creating the world’s healthiest workforce. Through cutting-edge programs and policies, we empower the physical, mental, emotional and financial health of our employees and the ones they love. As such, depending on location and subject to local legislation, candidates offered employment may be required to show proof of COVID-19 vaccination or, in certain countries, secure an approved accommodation prior to the commencement of employment to support the well-being of our employees, their families and the communities in which we live and work. If you are invited to interview for the position, your recruiter will advise on the vaccine requirement status in your geographic location.

Primary Location
Singapore-Singapore-Singapore-
Organization
Johnson & Johnson Pte. Ltd. (8435)
Job Function
Marketing
Requisition ID
2206056393W