Job Description

Company Description

Informa Tech, part of the FTSE100 Informa Group, is a market leading provider of B2B Information Services to the world\xe2\x80\x99s Information & Communication Technology (ICT) community.



Based within the Service Provider pillar at Informa Tech, we are actively recruiting for a bright and innovative Marketing Manager to spearhead our marketing efforts across APAC for the telecommunications market, as we continue to drive growth in this region.

The qualified candidate will have experience with creating and implementing marketing strategy, tactical plans and delivery within the APAC region. We are looking for someone who has experience within the full marketing channel mix, to deliver our media, research and events marketing plans.

What you\xe2\x80\x99ll be doing:

• Responsible for the development of the APAC marketing strategy, which is aligned to the overall business goals and objectives, as well as market-segment-specific goals and objectives
• Own and manage the end-to-end execution of the marketing plan including a content strategy and plan to engage, nurture and convert customers
• Own the ideation, execution, and management of integrated marketing, communications, and demand generation/lead generation campaigns through digital advertising, paid media and media partnerships, email, social media, and other tactics
• Responsible for the development of campaign copy, calls to action, and customer journey for marketing and sales campaigns, based on target customer segments, campaign goals, and desired results
• Understand data practice and segmentation to create targeted campaigns
• Build audience growth within the telco market in the APAC region, by engaging the marketing with demand generation campaigns and attending key events
• Monitoring and analyzing market trends, maintaining a line-of-site to competitors and other industry developments to ensure the marketing vision aligns to the needs of the market
• Create and maintain a year-round digital strategy to increase visibility and brand awareness of Informa Tech\xe2\x80\x99s Service Provider division across the APAC region
• Own our social media strategy across the APAC region
• Collaborate closely with the wider Research team to drive new marketing ideas and launch new products to market
• Leverage in depth audience understanding to better target / personalise marketing content that resonate with audiences at the right time
• Regularly assessing and managing budget to optimize spend allocation and maximize return on investment
• Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution

Qualifications

• An understanding of the culture across the APAC region
• Prior B2B marketing experience
• Driven individual with a passion for marketing
• Strong marketing planning skills, with a deep understanding of customer segmentation, database development and growth including segmentation / advanced targeting
• Strong execution skills across multiple channels and formats
• Strong understanding of digital marketing best practices, including SEO and social media
• Strong copywriting and editing skills
• Flawless written and verbal communication skills
• Proven experience of hitting marketing KPIs
• Confident, friendly manner and ability to work well within a close-knit team, and with senior stakeholders, as well as autonomously
• Ability to communicate ideas clearly, effectively, and persuasively
• Self-starter approach to work, with strong attention to detail, and proven ability to take initiative

No existing knowledge of the telecommunications eco-system is required \xe2\x80\x93 just a desire to learn and get stuck in!

Additional Information

We know that sometimes the \'perfect candidate\' doesn\'t exist, and that people can be put off applying for a job if they don\'t fit all the requirements. If you\'re excited about working for us and have most of the skills or experience we\'re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.

Informa Tech