Job Description

Product Marketing Manager APAC

Our client is a leading American media software company that provides its platform and services to public relations and marketing communications professionals globally.

With offices across Europe, America, and APAC, they are now hiring a Product Marketing Manager to join their booming business!

As a Product Marketing Manager in a sole contributor role, you will be responsible for the go-to-market development of the company’s suite of products and to train employees on the best practices and benefits of the products.

What you’ll do:

• You will organise the efficient deployment of new product releases. (Sales enablement materials, website optimization, messaging, and responding to ad hoc product queries etc.)
• Aid in the development of content creation regarding the various product lines. Ensuring efficient production, localisation and delivery of marketing materials.
• Work closely with clients, sales and products to identify opportunities for product enhancement and aid in the prioritization of product backlog.
• Act as a Subject Matter Expert and monitor, track and understand the progression and relevance of product enhancements in the marketplace from Sprint cycle to the go-live date.
• Conduct market research competitive analysis, and customer engagement to identify product gaps, potential new offerings, and methods to continuously improve product offerings.

• Bachelor’s degree in Marketing, Journalism, Communications, Public Relations.(or any related field)
• At least 2 - 4 years of experience in Product Marketing, Journalism, Marketing or Communications. (In tech/software)
• Advanced writing/editing skills.
• Market research/good knowledge of current trends, practices and techniques in Product Marketing with knowledge of the software development life cycle (SDLC).
• Experience in SharePoint, Adobe Creative Suite, CRM systems. (Salesforce is a plus)
• Product training and additional language skill are ideal as this is a sole contributor role in the region. (Mandarin is a strong plus as you will be liaising/training the HK/China team majority of the time.)