Job Description

We are seeking an experienced marketing manager for our client to deliver B2B campaigns for their portfolio of events and magazine products.

Key Responsibilities:

• Executing concurrent marketing campaign(s) and reporting on effectiveness and results, ensuring all elements achieve required performance criteria
• Management of the creative/design process for marketing material. This includes the update and development of existing materials plus the creation of new material in line with the marketing strategy
• Working with the sales team to create sales campaigns, focused on both new client growth and increased client retention. This includes messaging to drive revenue across all products such as digital, sponsorship, and future revenue opportunities
• Developing strategic audience development plans to ensure marketing communications accurately reflect event positioning and key messaging. Be the lead in messaging and writing regarding outbound reach to customers.
• Regularly reviewing marketing plans, response rates/KPIs, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as appropriate
• Overseeing and executing community building and social media strategies that drive engagement, interaction, brand affinity and could improve the audience experience
• Managing all planning and execution of registration process for visitors
• Responsibility for the delivery of campaign targets

Requirements:

• Minimum 5 years of experience in B2B marketing. Conference marketing experience is preferred but not a must. Senior manager title may be conferred based on experience
• Experience in managing and developing integrated marketing campaigns that drive demand, pipeline and brand preferences (in-person and digital conferences)
• Experience of website analytics tools
• Experience with digital event management platforms and software e.g. Swapcard, Vimeo Live, Hubspot
• Ability to work independently and proactively to deliver project deliverables according to deadlines
• Have an eye for design and aesthetics
• Flexible workplace arrangements currently apply.
• Preferably able to start immediate/short notice

We regret that only shortlisted candidates will be contacted, thank you.

JAC Recruitment Pte. Ltd.
EA Licence Number: 90C3026
EA Personnel: R1331005
(CHAI TIMOLTY)

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