Marketing Manager [ Home Appliances ]

Singapore, Singapore

Job Description


  • Ubi
  • 5 days
  • Attractive Salary Package
  • Company Benefits & Incentives
  • Home Appliances / Lifestyle / Retail / Youtube
Requirements:
  • Min. Degree in Business / Marketing or similar
  • Experience in Brands management, Marketing Public Relations Communications, preferably in Luxury / Lifestyle / Home Appliances / F&B sectors
  • Good knowledge of White Goods / Retail industry, Trends & Players will be an added advantage
  • Might required travelling overseas
Job Scope:

Marketing, Public Relations & Communications
  • To develop marketing and product strategies to grow the brands visibilities in Asia and to ensure consistencies in brands\' images and products positioning; as well as achieve synergies in all marketing efforts across the various distribution markets
  • Effectively lead and manage the local marketing & in-home demonstration team to provide overall strategic marketing directions and support towards sales department
  • Spearhead marketing effective marketing /promotional collaterals such as catalogues & island wide campaigns booklets and other marketing engagement tools
  • Be the gatekeeper of the brands, ensure brand and marketing guidelines are adhered by local and export overseas markets
  • Effective discharge of corporate communication and Public Relations duties
  • To provide marketing communication, branding, product training support to the local sales and project sales team, subsidiaries and export markets
  • Act as the brands owner to build the brands\' goodwill and visibilities in the region
  • Work closely with all cross-functional parties - retail, product, customer service, after sales service to ensure an overall excellent customer experience
  • Manage A&P budget documentation and ensure clear synchronization of budget vs. expenses
  • Monitor budget on a monthly basis, working closely with finance team to ensure alignment with financial cycles and manage all financial operations
Digital Marketing activities
  • Gatekeeper for contents for social media accounts and SEO/SEM campaigns (eg. Facebook, Instagram, Youtube & Tiktok)
  • Oversees brands websites locally & export countries and other digital platforms Events & Sponsorships
Events & Sponsorships
  • Developing marketing strategies for new products launches with meticulous planning and eye for detail focused within marketing budget
  • To work closely with third-party partners on co-branding & sponsorships collaborations
  • Build and maintain good partnerships and goodwill between industry players, KOLs, Chefs partners to leverage on each other branding and marketing activities
  • To oversees sponsorships and partnerships budget for promotions, cooking classes, events and roadshows
Others
  • Responsible for the overall operational excellence of the brands showrooms at all times
Company information

Registration No.

201426535W

EA No.

14C7279

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Job Detail

  • Job Id
    JD1397999
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    $4500 - 5500 per month
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned