Job Description

Job Purpose

To meet the needs of the changing business demands, manage the evolution of our expanded portfolios, manage complexity of the internal control frameworks, local operating procedures, alignment with the promotional and marketing guidelines, we require more experienced marketers in the department. This is a key role that will involve the development and effective execution of marketing strategies to deliver the business objectives. This role will manage a team of 1-3 people.

Responsibilities

Performance Measures

• Develop marketing (stakeholder engagement) strategies for Marketing portfolio aimed at optimising the sales and profit contribution in line with GSK requirements and global strategies/plans
• Ensure effective cross functional engagement and alignment of strategies/plans with other internal disciplines including Commercial, Medical Affairs, Corp/Govt Affairs, Regulatory, Pricing, Market Access, Market Analysis and Supply Mangers/Demand Managers to ensure outstanding execution.
• Where relevant to the brand coordinate the development and execution (cross functionally) of Tender/Govt Procurement/Govt Listings Strategic Plans for Marketing Brands \xe2\x80\x93 in conjunction with Tender and Pricing Manager and Market Access Manager
• Responsible for new product launches
• Monitor, analyze and evaluate market trends and dynamics to ensure competitive positioning and make necessary recommendations
• Ensure buy-in of Business Unit Director and Brand team to the brand plans and operation plans via FRM /pre-CRM and Commercial Operations reviews and the drive evolution and execution of plans through the Brand Plan and Execution Plan process.
• Drive market research and analysis to drive successful strategy for Marketing and Brand portfolios where required.
• Ensure development of key dashboard for each asset to track progress and highlight issues.
• Control promotional expenditure, and its effectiveness. This implies that optimum profitability is the objective of promotional expenditure. Expenditure should be controlled within budget or forecast limits.
• Responsible for ensuring that the Sales Teams are aligned to the core business drivers: build relationships with internal customers to ensure cross functional support for assigned products.
• Plan and supervise appropriate internal meetings, to ensure strategy, key messages and tactics are understood and delivered.
• Development of staff, performance management, including the setting of objectives, reviews, Development plans and support.
• Coaching team members in skills and competencies necessary for high quality performance.
• Ensure PDP reviews and actions are completed in good time with appropriate feedback.
• Ensuring effective adherence and implementation of Governance processes and policies.

Metrics

• To deliver Marketing Brand and Product Execution Plan outcomes and key performance indicators in line with Therapy Area Strategies.
• To optimise growth and maximise revenues by brand and therapy area in the short, medium and long term

Why you?

We are looking for professionals with these required skills to achieve our goals:

• Degree in Science/Business/Marketing
• Min. 5 years of Marketing experience in Pharma industry
• Experience in Oncology therapy
• Strong knowledge of the Singapore Healthcare System
• Possess sales and product management experience ideally in launching brands
• Strong marketing communication knowledge and skills.
• Strong stakeholder engagement skills is important to work across commercial teams.
• Strong ability to apply scientific and medical knowledge.
• Demonstrated ability to manage relationships with HCP, key institutions, professional associations, decision makers and other key stakeholders.
• Demonstrated ability to build and run a brand team including Sales, Medical, Regulatory, Compliance, Governance, Training and Supply and Demand.
• Ability to demonstrate independence and is self-motivated in being a change agent.
• Knowledge of regulations governing disease awareness activities.
• Strong facilitation and presentation skills to both internal and external stakeholders.
• Consistent achievement of a Competency Level of 3 across GSK Marketing Competency Framework.
• Maintain good relationships with Healthcare Professionals in Singapore.
• Understand their customers\xe2\x80\x99 digital habits and excel at adding value to customize effect communication to this.
• Use Omni-Channel Marketing to meet the needs of customers

GSK is a global biopharma company with a special purpose \xe2\x80\x93 to unite science, technology and talent to get ahead of disease together \xe2\x80\x93 so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns \xe2\x80\x93 as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it\xe2\x80\x99s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We\xe2\x80\x99re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

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GlaxoSmithKline