Job Description

Marketing Manager \xe2\x80\x93 SingaporeThe ENTERTAINER is a leading provider of Buy One Get One Free offers across the Middle East and Singapore via the ENTERTAINER app. We are a data-driven, 100% digital, tech lifestyle company - providing the best offers across renowned dining, leisure, entertainment, and hotel brands worldwide. The ENTERTAINER has grown with the aim of creating unbeatable value and loyalty everywhere we go.About this role:We are seeking a dynamic and experienced B2C Marketing Manager to play a pivotal role in driving brand awareness, customer acquisition, and engagement across Singapore.The Marketing Manager will\xe2\x80\xa6Develop and execute the go to market strategy for the ENTERTAINER in Singapore, with a strong focus on driving app sales and offer redemptions.Define the brand message, target audience, and key communication channels across all channels in all markets.Craft compelling messages that resonate with the target audience and clearly communicate the product\'s unique value proposition.Work with the Digital Marketing Team and Creative Team to plan and execute compelling marketing campaigns across all channels - CRM, Social Media, Paid Digital Media, Strategic Partnerships, Events & Sponsorships, PR & Influencer Marketing.Develop, publish and monitor content across all Social Media channels, manage social content calendar.Gather and analyse customer feedback to understand their needs, pain points, and satisfaction with the product \xe2\x80\x93 to inform product improvements and future marketing.Track and measure the performance of marketing initiatives and campaigns to optimize results and demonstrate return on investment (ROI).Conduct market research and competitor analysis to understand trends and identify opportunities. Keep on top of marketing trends.Plan and execute cost-effective offline activations to increase brand awareness and community engagement, e.g. networking events, school events, pop-ups, or sponsorships.Develop and grow relationships with key media partners within Singapore.Manage marketing budgets for the Singapore and effectively analyze the marketing performance on quarterly basis against key business targets.Experience required:3 - 5 years\' experience within the marketing field preferably within leisure, tourism, hospitality, retail, FMCG or media industries.Strong understanding of digital marketing channels and best practices, particularly social media.Excellent analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable strategies.Strong communication and interpersonal skills.Excellent project management skills, with the ability to manage multiple priorities and deadlines effectively.Advanced skills in Microsoft Office \xe2\x80\x93 Outlook, Excel, Word, PowerPoint.Experience in editing tools such as Canva, Adobe Photoshop, or CapCut.Powered by JazzHR

The Entertainer