Job Description

The Marketing Manager is responsible for driving all marketing outreach to the target audiences for the conference and exhibition. This person shall be responsible for the following, including but not limited to:

• Proposing an overall marketing strategy that includes content plans, lead generation and acquisition campaigns for delegate sales.
• Managing the implementation of marketing tactics according to timeline drawn up for various marketing phases targeted at each identified audience segments.
• Identifying suitable marketing platforms, whether digital or physical (indoor/outdoor), with consideration of sustainability practices.
• Soliciting trade media partners who will help to strengthen the outreach to the industry.
• Managing appointed PR agency for in the development of marketing content in accordance with content plan, distribution on agreed digital and social media platforms including LinkedIn, EDMs and website, in tandem with the Conference Manager.
• Managing media buys on agreed social media platforms that is complementary to marketing objectives.
• Measuring outputs and outcomes of planned marketing tactics, to drive finetuning of strategies for the next edition.
• Researching and sourcing for new leads within and outside of the maritime industry to drive long-term delegate sales, for the purpose of building up a proprietary database for the event.
• Helping to manage the IT aspects of event registrations.

Requirements

• Degree holder is preferred or a minimum Diploma.
• At least 5 years of proven marketing experience.
• Adaptive, resourceful, and creative.
• Possess good planning, organisational and multi-tasking skills.

Interested applicants, please send in your resume to janeteo@experiaevents.com Job Type: Contract
Contract length: 24 months Salary: $4,500.00 - $5,000.00 per month Benefits:

• Health insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Performance bonus

Experience:

• Marketing: 3 years (Preferred)

Work Location: In person