Develop marketing campaigns/framework to strengthen brand\'s identity & value and increase omni-channel sales
Strategize and provide guidance on brand strategy and market place appraoches
Augment social media strategy (content strategy for paid and organic)
Drive initiative/campaigns and monitor key performance indicators.
Improve overall performance through collaborated approaches to drive online sales
Collaborate with e-commerce and brand team to increase e-commerce search usability.
To produce onsite VM which includes but not limited to using high-quality photographs, good product descriptions, personalized home page, focus on consistent and unique content, optimize shopping cart functionality and so on.
Optimize email lists (CRM)
Requirements
Bachelors in Marketing or relevant field of study
At least 4 years experience in relevant field
Experience in fashion, luxury goods, retail or agency would be advantageous
Deep proficiency with analytics tools
Deep understanding of SEO and SEM
Tng Wess Lee License No.: 02C3423 Personnel Registration No.: R1551835
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