Job Description

[What the role is]

About EDB
The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore\xe2\x80\x99s position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.

For more information on EDB, please visit www.edb.gov.sg

About the Team
EDB\xe2\x80\x99s Brand, Marketing and Communications (BMC) team spearheads EDB\xe2\x80\x99s efforts in brand management, digital marketing, content/social media marketing and events and partnerships to establish Singapore as a trusted location for international investments.

We are looking for a proactive and experienced MarOps Manager to join the BMC (Brand, Marketing & Communications) team of EDB to support our mission of creating sustainable economic growth with vibrant business and good job opportunities for Singapore. If you love working with marketing technology and data to drive marketing effectiveness and thrive in a collaborative, accountable environment, this is the place for you.

You\xe2\x80\x99ll join a growing digital marketing team that is continually testing new marketing channels and tactics to drive marketing excellence in collaboration with cross-functional teams in EDB (content marketing, brand, international marketing, and IT division). As part of this growth, we\xe2\x80\x99re looking for someone to provide MarOps best practices to keep the marketing machine well-oiled and uncover new opportunities in our tech stack that we\xe2\x80\x99re missing.

If you\xe2\x80\x99re ready to create lasting growth impact, join us in building Singapore\xe2\x80\x99s online presence as the preferred destination for businesses and talent and grow with us!

The Opportunity
The position reports to the AVP of Digital Marketing. From data cleaning to MarTech stack management to project management, you will drive MarOps infrastructure improvements and is responsible for our marketing data and marketing technology that ensures insightful data back into the organization at scale to support the strategy and execution of EDB\xe2\x80\x99s initiatives.

[What you will be working on]

Serve as crucial link between marketing and IT, translating marketing vision to technology implementation to deliver on marketing goals.

Change Management, including implementation of new marketing technology rollouts.

Oversee training of existing digital marketing system and user adoption.

Marketing data management: govern lead list imports, database cleanliness, and organization, and ensure data is syncing seamlessly in Salesforce and Eloqua for accurate and up-to-date attribution, lead management, and reporting.

Relationship management with internal technology stakeholders and key vendors.

Marketing performance measurement: monitor performance, develop insights, make recommendations to optimize MQLs, SQLs, channels in collaboration with analytics analyst and iterate continuously.

Lead Management: support marketing goals by enhancing our lead management process, including lead lifecycle, lead scoring, and sales alerts.

Assist in the evaluation, procurement, implementation, and integration of new marketing system. Must be able to gather the business requirements to justify a particular piece of marketing software.

[What we are looking for]

To be successful in this role, you will have an agile mindset with a strong desire to lead with purpose:

A degree in marketing or a related discipline

3+ years of experience with Eloqua, Salesforce and great understanding of SFDC reports

Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, and other lead management practices

A good understanding of database structure, data hygiene, analytics, and attribution

Understand how systems could interconnect to integrate data between platforms (Eloqua, Salesforce, event management system, etc)

Passionate technologist, consensus builder and collaborator

Singaporean or Singaporean PR

We review applications and interview on a rolling basis. Applicants can expect to receive an application outcome within 8 weeks of application date. We regret to inform that only shortlisted candidates will be notified.

Government Technology Agency