Job Description

We Are Social is a global socially-led creative agency with unrivalled social media expertise. With more than 1300 people in 18 offices spanning four continents and over 80 people here in our Singapore office, we deliver world-class creative campaigns and strategies based on social insights, for forward-thinking brands.

We are seeking a passionate and experienced Marketing & PR Manager with a proven track record to join our Business Development team at We Are Social Singapore. In this newly created role, you will spearhead the development and execution of strategic marketing and PR initiatives to enhance We Are Social Singapore\xe2\x80\x99s brand and reputation. You will work closely with internal teams from Creative, Strategy, to Innovation to align marketing efforts with the overall agency objectives. This role will report to the Business Development Director.

Key Responsibilities:

Marketing

• Develop and implement comprehensive marketing strategies to promote We Are Social Singapore\xe2\x80\x99s offerings and increase brand visibility.
• In collaboration with internal teams, identify and develop marketing materials that deliver a compelling and differentiated messaging that effectively communicates We Are Social\xe2\x80\x99s value proposition.
• Create compelling and shareable content across various We Are Social-owned channels to increase brand awareness and engagement.
• Develop and implement an effective awards strategy by identifying relevant industry awards and accolades that align with We Are Social\xe2\x80\x99s achievements and campaigns.
• Collaborate with internal teams to gather necessary information and supporting materials for award entries and craft compelling award submissions that effectively showcase the agency\xe2\x80\x99s creativity, innovation, and results.
• Track and analyse marketing, PR, and events performance metrics, providing regular reports and insights to stakeholders.

• Manage all aspects of public relations activities, including media relations, development of press releases, and media outreach.
• Cultivate relationships with journalists and key industry influencers to secure media coverage and build positive brand associations.
• Monitor media coverage and industry trends to identify opportunities and address potential issues.
• Stay up-to-date with industry developments, emerging technologies, and marketing trends to pinpoint opportunities for the agency to champion our vision of leading the evolution of marketing.
• Identify relevant topics and themes for our thought leadership efforts that align with We Are Social\'s expertise, vision and market trends.
• Collaborate with our Global Comms team to ensure alignment and localisation of marketing and PR efforts, including but not limited to thought leadership and comms initiatives.

• Identify, organise, and execute thought leadership and marketing events, including webinars, panel discussions, and industry conferences.
• Coordinate with internal subject matter experts and external industry members to secure speaking opportunities for webinars and panel discussions.
• Ensure seamless execution of webinars and other virtual events, including speaker coordination and audience engagement.
• Measure the success of thought leadership events through participant feedback, engagement metrics, and lead generation.

• Proven experience in marketing and PR, preferably within a creative or social media agency.
• Strong understanding of digital marketing, social media platforms, and trends.
• Excellent written and verbal communication skills.
• Exceptional organisational and project management abilities.
• Creative thinker with a strategic mindset and a keen eye for detail.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficiency in using relevant tools and platforms for marketing, PR, and events management.

• Proven experience in marketing and PR, preferably within a creative or social media agency.
• Strong understanding of digital marketing, social media platforms, and trends.
• Excellent written and verbal communication skills.
• Exceptional organisational and project management abilities.
• Creative thinker with a strategic mindset and a keen eye for detail.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficiency in using relevant tools and platforms for marketing, PR, and events management.

We Are Social