Key Accountabilities
1. Conceptualise and execute the content calendar for the bank\'s TikTok account in partnership with multiple internal and external stakeholders.
2. Tell engaging stories and be responsible for short video content series that run on a weekly publishing calendar.
3. Optimise content based on data insights and customer feedback to ensure monthly account growth and performance KPIs are met.
4. Improve production infrastructure to increase content quality, volume, and turnover time. Collaborate closely with performance marketing and agency teams to further scale performance results.

Job Duties & responsibilities
1. Develop TikTok content formats that are sticky, with compelling messages that strengthen bank\'s positioning and persona
2. Deliver videos with the right composition of editorial and creative elements to tell stories about bank\'s\xe2\x80\x99 areas of focus, including people and culture.
3. Content should drive accelerated audience growth during the six months period, complemented with paid efforts
4. Have experience with TikTok community management and understand the TikTok audience psyche
5. Able to react on the spot to trends, and provide video responses to comments were necessary
6. Ensure quality and consistency, and speak the language of TikTok in materials produced and published

Core Competencies
1. Have a keen understanding of how marketing campaigns are brought to life with proven work experience in end-to-end creative content production and online publishing - from ideation to amplification.
2. Article and/or project portfolio that showcases your writing style and ability to craft TikTok videos.
3. Passionate about and skilful in delivering engaging and relatable (audio-visual) storytelling through digital media that speaks directly to viewers/readers.
4. Enjoy tapping into TikTok trends and understand immediate requirements to push out videos quickly to ride the trend.
5. Highly developed communication, interpersonal and influencing skills to motivate and work cooperatively with others, at all levels.
6. Creative and innovative, with a focus on continuous improvement.
7. Exceptional team player, collaborating with multiple content owners and subject matter experts.
8. Strong sense of ownership of results.

Technical Competencies
1. Social media native with understanding in audience and content consumption data to support the creative decision-making process.
2. Deep operational knowledge and content development expertise for social media, in particular TikTok
3. Well-versed in spoken and written English
4. Experience in managing and optimising content on social media accounts


Location : Central .

To submit your application, please Apply with your UPDATED CV in Microsoft Word format OR email to shanthi@Tangspac.com Your interest will be treated with strict confidentiality.