Job Description

It’s an exciting time to be a part of the BlackBerry Cybersecurity business! Our demand generation team is seeking a highly creative, well-organized, and energetic field marketing professional to develop and execute lead generation campaigns and channel marketing programs leveraging an integrated outcome-driven marketing approach.

Are you able to take strategic vision and create a dynamic and robust marketing plan? Are you an exceptional communicator with the ability to drive lead generation, align, lead, leverage and motivate partners to drive exceptional results? We want to know!

Responsibilities:

• Execute integrated marketing campaigns and activities to generate pipeline for the field sales
• Develop and execute a channel marketing plan that drives performance and meets sales goals, ensuring a variation of marketing tactics across APAC
• Grow new leads by organizing, executing go-to-market plans with APAC channels partners
• Keep partners up to date with the latest marketing material, campaigns, and promotions
• Act as a primary contact to address questions and inquiries regarding market-related activities
• Collaborate across departments (sales, channel, marketing, technical) for marketing campaign development and execution
• Measure success of field and channel marketing campaigns in terms of revenue contribution
• Monitor field and channel marketing programs regularly to evaluate the efficiency and effectiveness
• Readiness for new BlackBerry Cybersecurity offerings, services, and program updates

• Relationship management and interpersonal skills with the ability to collaborate with stakeholders, particularly with channel and sales teams
• Campaign management experience with creative, proactive, and organizational skills
• Ability to work in a fast-paced environment and across multiple projects simultaneously
• Self-motivated with flexibility and adaptability in various situations
• Business fluent in both Chinese and English (written and verbal); Mandarin is an advantage

• Completion of a Business, Marketing, Digital or other relevant bachelor’s degree
• 3-5 years of experience in field and/or channel marketing, primarily in the security software industry focused on lead generation
• Digital marketing program experience
• Experience working with the channels (partners & distributors)
• Prior experience with marketing automation (Pardot) is beneficial, but not a must