Job Description

Marketing Specialist (Leads Generation, Instrument, Ang Mo Kio, Up to 5K)Job Scope

• Lead Generation:

• Develop and execute lead generation strategies
• Lead generation tools: IFS, Salesforce, etc
• Create compelling landing pages and calls-to-action
• Email marketing and nurturing campaigns

• Social Media Marketing:

• Manage social media platforms: Facebook, X (Twitter), LinkedIn, Instagram
• Create and curate engaging content
• Social media advertising (paid campaigns, retargeting)
• Social media analytics tools: Hootsuite, Buffer

• Marketing Campaigns & Events:

• Plan and execute multi-channel marketing campaigns
• Develop marketing collateral: email templates, brochures, ads
• Use marketing automation tools
• Analyze and optimize campaign performance

• SEO:

• On-page and off-page SEO techniques
• SEO tools: Google Analytics, SEMrush, Ahrefs, Moz
• Keyword research and competitor analysis

Skills

• Analytics and Reporting:

• Google Analytics and web analytics tools
• Data analysis and actionable insights
• Content Management:

• Content management systems: WordPress
• Write and edit compelling content
• Content marketing strategies

• Communication:

• Excellent written and verbal communication
• Collaboration with cross-functional teams

• Creativity:

• Innovative and creative campaign ideas
• Design graphics and content: Canva, Adobe Creative Suite

• Project Management:

• Strong organizational skills
• Manage multiple campaigns and deadlines

Education and Certifications

• Bachelor\'s degree in Marketing, Business Administration, Communications, or related field
• SEO, Google Analytics, Google Ads, Facebook, Linkedin
• Industry Knowledge/ Technical Background

Winnie Chen Hsiu-Wen EA License No.: 02C3423 Personnel Registration No.: R1980765Please note that your response to this advertisement and communications with us pursuant to this advertisement will constitute informed consent to the collection, use and/or disclosure of personal data by ManpowerGroup Singapore for the purpose of carrying out its business, in compliance with the relevant provisions of the Personal Data Protection Act 2012. To learn more about ManpowerGroup\'s Global Privacy Policy, please visit https://www.manpower.com.sg/privacy-notice.

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