Job Description

Responsible for Planning, delivery and governance of division digital contents across all Thermo Fisher\xe2\x80\x99s web, microsites and social properties, such as ThermoFisher.com, Facebook, Instagram, Telegram, LINE, LinkedIn etc.Provide innovative solutions that enable our Division to achieve the engaged traffic, new contact acquisition, marketing qualified leads and revenue goalsIdentify, build and evaluate the digital marketing content and messaging we should be offering to our customers across the buyer\xe2\x80\x99s buy experience based on data insightsLead marketing collateral production, including web copy, landing pages, infographics, email copy, podcasts, video scripts etc. in conjunction with regional marketing and demand generation initiativesWork with regional marketing teams to support social media activity across Division campaigns and events, through the digital content, development of content calendars, communication of brand/product messages and analysis of resultsHandle performance of social paid channels (Facebook, Instagram, LinkedIn and regional platforms like Telegram and LINE) and optimizing advertising budgets to drive impressions and click-through rateResponsible for our Division\xe2\x80\x99s customer data management, this includes collecting, analyzing, coordinating customer information, and nurture the email database to improve customer loyalty, retention and lead generationSupport the regional and in-country marketing teams to plan and host marketing events (virtual and on-site)Analyze digital campaign performance in end-of-campaign reports, with results, key outcomes and takeaways and evolve how we analyse and measure the impact of digital marketingIn-depth market research and analysis to drive digital initiatives and stay informed on platform and latest trends, think out of the box and establish process for scaling our Division campaigns together with regional marketing teamsBackground:Formal education in marketing with validated experience will be highly advantageousStrong understanding of digital marketing channels and tactics, including SEO, PPC, social media, email marketing, and content marketing.Understand Workflows within the Life Science field to be able to drive targeted marketing campaignHigh level of familiarity and competence in computer use; specifically, the Microsoft Office suite of applications - Excel, Word, Power point and OutlookProficiency with CRM, marketing tools and related systemsSuccessful track record of achieving results through collaboration with key partnersExcellent analytical, communications\xe2\x80\x94both oral and written, and project management skillsAttributes:Highly motivated and resourceful individual who is driven by resultsAbility to work in a fast-paced environment with constantly evolving dynamicsGreat teammate with strong interpersonal skills and ability to collaborate with cross-functional teams.An ability to think strategically and drive marketing programs from concept to executionIndependent and organized to work efficiently in a lean environment

Thermo Fisher Scientific